Bio.design®, Italian leader in the swimming pool sector with a technology that combines natural aesthetics, personalization, and sustainability, chooses WEGO, independent creative agency, for the launch of ICONIA, the design mini-pool synonymous with pure relaxation.
“The Sound of Relaxation” is the claim chosen to make tangible the intangible experience of the mini-pool that blends luxury design and nature in perfect harmony, the foundation of a sensory storytelling strategy that integrated brand and product values, making it more desirable and engaging.
The creative direction designed ICONIA’s identity as solid as it is flexible, with a pop and tactile tone of voice perfectly aligned with the vision: enhancing everyday pleasure in all its forms. The concepts of relaxation and ecstasy were translated thanks to an art direction with a distinctive visual language, embodying the concept of “Life’s Enjoyment”, brand promise.
Multisensoriality also permeated the web project, through a system of animations inspired by the natural movement of water: interaction was indeed designed to convey the balance between luxury and modernity, emphasizing the immersive quality of the web experience on both an aesthetic and functional level.
The project was completed by a study of 3D assets, from the setting to the product insertion to the selection of finishes for each scenario, entirely developed by WEGO’s content factory.
«To tell the story of ICONIA we were guided by the idea that design shouldn’t just describe a product, but amplify the sensations it brings with it. For this reason we chose to make relaxation felt even before experiencing it, through a visual language that combined elegance, fluidity, and tactility, adapting it then to every touchpoint of the project», states Adelaide Imperato, Creative Lead at WEGO.