Scarpamondo, a benchmark in the physical and digital retail world for footwear, clothing, and accessories, chooses WEGO for the redesign of its e-commerce, entirely renewing the user’s navigation experience, from user experience to the site’s information architecture.
The main goal of WEGO, an independent creative agency with strong expertise in the web field, was to create a user-oriented, high-performing platform capable of offering a smooth and engaging shopping experience for both returning customers and new users.
The insight-driven approach is already evident in the splash page, which offers direct access to top-performing brands and categories, thereby facilitating orientation and reducing drop-off rates. Micro-workshop sessions combined with an in-depth qualitative analysis, conducted with users representative of the target audience, made it possible to develop an advanced digital solution: targeted A/B testing to optimize the structure of the information architecture and a Five-Second Test to validate the effectiveness of the UI/UX design, responding to the need to provide the user with a smooth and highly effective purchasing process.
A product-centric and dynamic visual language, inspired by typical social media gestures in product cards, meets a deconstructed storytelling that integrates e-commerce best practices, resulting in an immersive and aspirational final experience.
«Our goal was to create a web experience that was not only functional, but also engaging and emotional. The new Scarpamondo is designed to guide the user along a smooth and intuitive path, transforming every interaction into an opportunity for discovery and connection with the brand itself», states Marta Bianco, Head of UX/UI at WEGO.
«The new scarpamondo.it is a highly visual, emotional site that lives through images and manages to inspire users. The site’s new design allows brand campaigns to be further enhanced and presents products in a more premium and captivating way. We are very happy to have entrusted the redesign of our eCommerce site to WEGO, which was able to interpret the desires of the digital and marketing team and materialize specific ideas and requests. For us, for example, it was important to bring integration with our social content onto the site, giving life and personality to products through user-generated content as well. Furthermore, the new features help the user with searches and navigation without confusing them, allowing them to enjoy an immersive and inspirational shopping experience», says Linda Porrino, Marketing Manager at Scarpamondo.