The campaign for the launch of Estrema Forgiata, the new wheel designed by OZ Racing for those seeking top-tier performance, is created by WEGO, an independent creative agency. OZ Racing is an Italian center of excellence and a leader in the production of light alloy wheels for cars and motorcycles. This project transformed a high-tech product into a powerful, aspirational story, capable of connecting with an audience of enthusiasts and connoisseurs of extreme performance.
At the heart of the campaign is the concept “Forged to #aimforthestars”, which evolves the main concept from the launch of Estrema GT HLT, developed by WEGO to interpret the product’s DNA from an emotional and value-driven perspective: a wheel built to push beyond limits, for those who see the road as a trajectory toward excellence.
WEGO’s work encompassed all phases of the project, from defining the creative concept to the artistic direction of the launch, including the production of the hero video, designed to evoke power, precision, and ambition through impactful visual language. A more solid and structured video production helped support the story of OZ Racing’s new wheel through the creation of ad hoc video content dedicated to the product’s technical and stylistic features. This, combined with a content strategy for social media channels, and dedicated content for newsletters and ad campaigns, allowed for the creation of a coherent and dynamic communication ecosystem, designed to showcase every aspect of the launch and strengthen the brand’s positioning.
«With this project, we supported OZ Racing along a positioning journey that goes beyond simple technical narrative: we told a story of style, character, and vision. Our integrated approach allowed us to showcase the brand across all digital touchpoints, building a solid and recognizable story within the high-end automotive landscape» comments Luara Celin, Head of Content at WEGO.