WEGO, an independent creative agency, is the Official Partner of the PittaRosso Pink Parade 2025, the big pink walk taking place on Sunday, October 19th in Milan and across Italy to support Fondazione Umberto Veronesi ETS. For the occasion, the agency deployed its digital expertise, managing the content strategy and content management on social channels and digital campaigns dedicated to the initiative.
A creative support that took shape through social media, adv, and video content, with the goal of amplifying the event’s visibility and actively supporting fundraising for scientific research on women’s cancers. With its boldness, WEGO translated the solidarity spirit of the PittaRosso Pink Parade into a digital narrative capable of engaging and inspiring.
«For us at WEGO, projects like the PittaRosso Pink Parade go beyond a simple collaboration: they are opportunities where creativity meets a larger purpose, that of generating awareness and supporting research. We are proud to stand alongside PittaRosso in this initiative and to contribute with our content to a cause that closely touches the lives of so many people», comments Tomas De Zanetti, CEO of WEGO.
With this partnership, WEGO confirms its attitude toward developing content with high emotional and cultural impact, capable of giving voice to projects that unite brands, people, and communities in a shared commitment. The PittaRosso Pink Parade 2025 is a concrete example of how communication can become a vehicle for value, turning every piece of content into an act of participation and support.