Eurobrico
29 stores and an e-commerce site shipping all over Italy: Eurobrico, a DIY retail group, has been known for more than 30 years for its huge range of do-it-yourself solutions.
- Creative Direction
- Content Production
- Content Strategy
- Advertising & Media Marketing
- Social Media
The new Social Identity and Content Strategy devised for Eurobrico are designed to entertain and convert. The communication plan is tailored to the targets and potential of each platform: commercial, performance-driven content on Facebook, engagement and irony on Instagram, pure entertainment on TikTok.
The lively, distinctive art direction is all the more memorable thanks to Brugolo, a googly-eyed assistant who brings the products to life.
