Missing Shoes
Barca Stores
Selling a product without showing it? When the identity of the brand and of the commercial initiative is solid, nothing is impossible.
- Creative Direction
- Integrated Campaigns
- Content Production
The multichannel initiative steps out of its comfort zone, combining every available digital touchpoint – and physical ones too.
To strengthen Barca’s bond with its customers, we devised a promotional campaign that brings brand and consumers closer by reinventing the customer journey as a game, or rather, a mystery: the case of the missing sale.