For OMAS, we turned the website into the hub of a brand that moves at the speed of its vision.

The point wasn’t simply to update the touchpoints, but to build a stronger, more consistent and contemporary brand story. The brand had content, technology and vision, but lacked a system able to truly bring them to life, from digital to corporate materials.

We started from a clear repositioning: turning OMAS into a brand perceived not only as competent, but as an accelerator of innovation. This gave rise to “Innovation Whirlwind”, a concept that brings together technology, people, industrial vision and narrative clarity.

We designed a new UX in which animations, micro-interactions and motion guide users through a broad, technical catalog. Visually, we built a sharper, more contemporary imagery, combining product renders, industrial photography and an aesthetic direction that turns plants and technical details into brand assets.

Alongside the web project, the corporate video took on the role of a narrative manifesto, with a story centered on the people, skills and culture that fuel innovation every day. The work also extended to the art direction of corporate materials – company profile, brochures, business cards – to consolidate the repositioning across every touchpoint.

At the heart of the project was a rethink of OMAS’s digital ecosystem, starting from a clearer, multi-level information architecture that mirrors how the target actually browses: by technology, raw material, application, services, R&D, case histories and corporate content.

When a brand truly evolves, updating the touchpoints isn’t enough: everything the brand says, shows and reveals about itself must move in the same direction.