For SWM we designed the national launch of the new SUV range with a holistic approach, combining strategic and creative vision. The branding was built on an initial phase of wide-ranging trend hunting, followed by an analysis that explored the target from an evolutionary perspective. 

This gave rise to SWM’s new identity, which aims to turn the ordinary into the extraordinary: the payoff “Drive the extraordinary” taps into emotions and real needs, highlighting how the brand enhances everyday experiences.

“È di nuovo amore” (“It’s love again”), the launch campaign for the new SWM range, reintroduces and establishes the brand in the Italian automotive market across multiple touchpoints: Indoor ADV, the Google ecosystem, social platforms and Pay TV. The brand’s USP, i.e. its Italian origin, sits at the heart of storytelling that is as emotional as it is strategic: the car becomes both a driver of Italian ingenuity and a partner for life, paving the way to conversions.