Leolandia entrusts WEGO with directing its 2026 communication campaign and social strategy. The independent creative agency won the pitch and kicks off a partnership designed to guide the theme park through a new season of storytelling, engagement, and positioning, connecting meaningfully with families with preschool and school-age children.
At the core of the project lies a strategic vision that views the Leolandia experience as a space of shared emotional freedom, where fun, playfulness, and bonding between adults and children take center stage once again. It is a space that goes beyond simple family entertainment, transforming into a place where parents and children can enjoy time together without filters, expectations, or rigid roles. This vision forms the foundation of an integrated approach combining brand strategy, creative direction, and content design.
WEGO is involved in developing the complete 2026 communication framework, ranging from the advertising campaign to the brand’s social content strategy. The project includes the production of two TV commercials: one dedicated to highlighting the 2026 season and another focusing on the new attraction coming to the Crazy Circus area, designed to amplify the park’s boldest and most thrilling energy. Simultaneously, the agency is working on content strategy and production to build a coherent editorial ecosystem capable of enduring over time and adapting across various touchpoints.
«Leolandia is a brand with a powerful identity and an authentic relationship with its audience», says Tomas De Zanetti, CEO of WEGO. «Our work starts right here: giving a clear direction to the narrative, building a solid strategic platform, and translating it into content that entertains, inspires, and creates a real connection between parents and children».
«We chose WEGO for their ability to interpret Leolandia in a deep and contemporary way», states Giuseppe Ira, President of Leolandia. «Their strategic and creative proposal convinced us because it successfully enhances the park’s identity and projects it into an even more relevant dimension for today’s families. The work we have launched together establishes a strong foundation for the 2026 season».
With this appointment, WEGO reinforces its positioning as a creative and strategic partner for brands looking to build communication with a clear direction, a distinctive voice, and a vision capable of evolving over time without losing authenticity.