WEGO, creative agency, has won the pitch for the production of new institutional communication assets, including a corporate video and the De Rigo Vision website, one of the global protagonists of Made in Italy eyewear.
A strategic project born from the company’s desire to renew its image and tell, with a more emotional language, what has always distinguished it: people, heritage, and vision. De Rigo is an Italian excellence that built its success on the value of human capital: eyes that design, hands that create, skills that evolve from generation to generation. A heritage that today finds a new form through corporate content and a web presence capable of conveying the depth, care, and forward-looking drive that animate every one of the company’s products.
The new website will accompany this positioning with a renewed interface, a design that tells identity and quality, and an experience designed to best represent the evolution of a company that continues to grow without losing the link with its roots.
«Collaborating with De Rigo means engaging with a reality that represents the best of Made in Italy: design culture, value of people, and international vision. Our task is to transform these values into a narrative capable of moving and inspiring, inside and outside the eyewear sector», comments Tomas De Zanetti, CEO of WEGO.
With this assignment, WEGO consolidates its position as a creative partner for brands that want to evolve their language and digital presence, combining art direction, design, and storytelling to build bold, contemporary, and authentic narratives. In one word, bold.