WEGO wins two new social media pitches for Grimaldi Lines and dm Italia, confirming its strength in building campaigns and content strategies that do not start from the channel, but from the way people live, choose, and recognize a brand. In this case, two different projects with the same method: reading the context, identifying the friction point, and translating it into a concept capable of fitting within platform languages without losing identity.
For Grimaldi Lines, the main brand of the Grimaldi Group dedicated to maritime passenger transport in the Mediterranean, WEGO developed a social strategy that precisely distinguishes brands, channels, and objectives. On one side Grimaldi Lines and on the other Grimaldi Lines Tour Operator, committed to building awareness around the idea of a complete vacation.
«Today, social media represents a fundamental touchpoint in the relationship with our passengers and an opportunity to tell the story of the journey in all its dimensions: from discovering destinations to the onboard experience, up to the values that distinguish Grimaldi Lines. We chose WEGO because they demonstrated an understanding of our identity and the ability to translate it into a strategy capable of highlighting the distinctive features of our brands and strengthening the dialogue with our communities» states Francesca Marino, Head of Passenger Department at Grimaldi Lines.
For dm Italia, European drugstore chain specialized in personal care, beauty, home care, organic food, and wellness, WEGO won the pitch for the brand’s launch on TikTok.
«We were looking for a partner capable not only of bringing creative and strategic expertise, but also of deeply understanding our brand values and positioning. In WEGO we found a team with whom we share vision, approach, and ambition. We are convinced that this collaboration will help us build an authentic and relevant presence on TikTok, bringing us even closer to our community» explains Angela Di Donato, Social Media Manager at dm Italia.
Here too, the point was not to open a profile, but to define why to follow it, with a strategy that positions the channel as a space for discovery, identification, and community. The #totalenoi concept brings dm into TikTok codes: from individual identity to the circle, from personal needs to niches that become communities. A recurring hashtag, a recognizable gesture, an immediate visual hook, and a direct, conscious, and accessible tone of voice. The content strategy works on identity, dialogue, and personality, transforming products, private labels, stores, employees, and trends into formats capable of making dm recognizable from day zero.
«An effective content strategy isn’t born from asking what to publish, but how a brand can become relevant within people’s lives and within the unwritten rules of each platform», comments Tomas De Zanetti, CEO of WEGO. «With Grimaldi Lines and dm Italia we worked on analysis, insight, tone, visual identity, formats, and creator mindset. The bold part isn’t raising your voice. It’s choosing a clear direction, even when it would be easier to replicate formulas already seen».
The two new acquisitions confirm WEGO’s role in designing social strategies that do not limit themselves to occupying channels, but build recognizable, measurable, and living editorial systems.