Elite
Since 1979, Elite has been developing bike trainers, water bottles, bottle cages, and technologies for those who live cycling both on and off the road. An Italian brand with a deep technical culture and an international vocation, where research, performance, and passion have always pedaled in the same direction.
- Branding
- Creative Direction
- Content Production
- Creative UI & Interactions
- Web Development
THE SIGNAL
The web project started from a question much bigger than a redesign: how do you make a complex, technical ecosystem clear and accessible without flattening its richness? Elite was looking for a platform capable of speaking to different riders, retailers, and markets, and, above all, a sharper brand direction. The bold call: transform the website from a standard catalog into the launching pad for a new way of telling Elite’s story.
THE BOLD MOVE
We started with co-design: listening to internal teams, analyzing target audiences and content, organizing the product lineup, and redesigning user journeys. This work gave rise to a new value proposition and, above all, Ride as if, a narrative territory that takes Elite beyond the product, merging technology, effort, ambition, and cycling culture. The new digital hub has become its home; campaigns and content, the way to make it pedal across multiple touchpoints.
