Ironing: How (not) to
Intimissimi Uomo
Intimissimi Uomo’s new No Stiro (Non-Iron) matching set crosses one item off the to-do list. For the launch, a global digital campaign brings the joy of leaving behind irons, ironing boards, and everyday hassles right to the feed.
- Creative Direction
- Content Production
- Content Strategy
- Social Media
THE SIGNAL
Ironing is one of those daily chores we’d all gladly do without. No Stiro taps into that exact desire: looking sharp, with one less thing to worry about. Comfort starts even before you put it on.
THE BOLD MOVE
A tutorial on how not to iron. Ironing: How (not) to subverts a format we all know well, humorously staging everything No Stiro saves us from. The absurd approach makes the benefit instantly clear and drives the entire campaign, from the hero video down to social snippets and photo stills: getting rid of creases, along with the hassle of having to fix them.
