A cross-team analysis led us to develop an identity for the brand’s digital presence that is both refined and welcoming. The Art Direction draws inspiration from the raw materials and the territory: the palette echoes the hues of the wines and the nature of the vineyards, while the typography balances tradition and future. All these values are summed up in an emotionally appealing claim that embodies the soul of La Tordera: Head, heart, hands.

La Tordera came to us for a full restyling of its digital identity. The goal? To bring warmth, depth and character to the brand’s digital storytelling, turning a static web experience into an immersive narrative of territory, family and passion.

Digital Identity
 

The brand restyling went hand in hand with the redesign of the web platform, conceived to engage users and guide them on a sensory journey through the wines and the family’s history.

Web Project

Information architecture and storytelling, both visual and verbal, intertwine to offer users a customer journey that is not only smooth and functional but also value-driven, conveying the winery’s identity and heritage in every interaction.

Animations flow smoothly, mimicking the journey from bottle to glass, while macro photography and the colour palette evoke the bond with the land and the authenticity of the winemaking process.

For La Tordera we also designed a custom media kit for events and trade fairs, which debuted at Vinitaly alongside the exhibition stand for which we created the visual outputs: a project that amplifies the storytelling and engages an ever-wider audience, turning physical contact into an immersive, memorable interaction.

Collaterals