Nocciolata on TikTok
Rigoni di Asiago
The TikTok Strategy devised for Nocciolata Rigoni di Asiago is based on the synergy between two kinds of content creators: the classic ones… and the Nocciolata jars themselves.
- Creative Direction
- Content Production
- Influencer Strategy
- Tik Tok
To tap into the platform’s creator-friendly nature, the hazelnut spread jars became the protagonists of the storytelling, experiencing TikTok and all its features like real TikTokers.
