Under the same label
OTB
OTB is the international fashion and luxury group that brings together iconic brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. Distinct brands sharing a single mindset: challenging convention and championing different ways of being, creating, and thinking.
- Branding
- Communication Strategy
- Creative Direction
- Integrated Campaigns
- Content Production
THE BOLD CALL
Addressing DE&I one commemorative date at a time risks leaving behind scattered messages rather than a cohesive narrative. OTB set out instead to build an authentic, global, and ongoing voice, one capable of tackling diverse issues without watering them down. The bold call was to turn differences into a shared conversation, without putting anyone in a box.
HOW WE ANSWERED
We did what fashion does best: taking a label and rewriting its meaning. Under the Same Label transforms the DE&I calendar into an ongoing episodic campaign, from Pride to Mental Health, intertwining fashion culture, personal stories, brand initiatives, and concrete proof points. A unified editorial identity ties every chapter together, while content and language adapt to each topic. Same label. Never the same story.
