{"id":2002,"date":"2026-07-07T16:55:00","date_gmt":"2026-07-07T14:55:00","guid":{"rendered":"https:\/\/www.we-go.it\/senza-categoria\/wego-accende-gli-spot-di-leolandia-e-agrieuro-com-due-brand-due-film-un-solo-metodo-creativo\/"},"modified":"2026-10-13T09:50:29","modified_gmt":"2026-10-13T07:50:29","slug":"wego-leolandia-agrieuro-brand-films-creative-method","status":"publish","type":"post","link":"https:\/\/www.we-go.it\/en\/press-releases\/wego-leolandia-agrieuro-brand-films-creative-method\/","title":{"rendered":"WEGO lights up the spotlights for Leolandia and Agrieuro.com: two brands, two commercials, one creative method"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEGO handles the concept and creative direction <\/strong>in production for two new commercials: the <strong>Leolandia<\/strong> theme park and the <strong>Agrieuro.com<\/strong> e-commerce platform. Two brands, two markets, two different goals: on one hand, the TV and digital campaign for Leolandia, Italy&#8217;s premier theme park for families; on the other, strengthening the digital positioning of Agrieuro.com, a leading European e-commerce site for agricultural, gardening, and outdoor equipment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The common thread isn&#8217;t the format, but the method. For <strong>Leolandia<\/strong>, WEGO <strong>developed a narrative platform designed to support the brand beyond a single season: Free to Fun<\/strong>. This positioning frees fun from performance, returning it to a shared experience among children, Gen Alpha, and parents. From this concept came the TV commercial, developed across two ad spots dedicated to the season launch and the new attraction Reversum. Here, <strong>live action, character animation, and magical realism <\/strong>transform Leo, the refreshed mascot developed using AI, into the narrative engine: he enters daily routines, flips them upside down, and sparks the desire to experience the park even before walking through the gates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For <strong>Agrieuro.com<\/strong>, the challenge was different: to <strong>make the brand even more recognizable as an online destination<\/strong>, placing the website at the center as the gateway to a broad, specialized, and easy-to-navigate offering. Even the decision to <strong>verbally refer to the brand as Agrieuro.com<\/strong> stems from this goal: making it clear that the brand&#8217;s value lives within the e-commerce experience. The digital commercial launches right at the start of the summer season, when caring for the garden becomes a tangible pleasure once again. <strong>WEGO crafted a direct, warm, and accessible <\/strong>visual narrative where choosing a product immediately leads to imagining the result: the main character browses the catalog and sees the possibilities offered by the brand come to life right before their eyes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In both commercials, production was treated not merely as an execution phase, but as a space for creative precision, with <strong>production ownership handled by the production house Grafner Studios<\/strong>. The direction, pacing, visual treatment, character management, and product rendering were all guided by a simple question: what should the audience feel in the first few seconds? <strong>For Leolandia, the answer is the spark of fun. For Agrieuro.com, it&#8217;s the confidence of knowing their garden is in good hands.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abA commercial works when it doesn&#8217;t just describe a brand, but translates its behavior into images\u00bb, comments <strong>Tomas De Zanetti, CEO of WEGO<\/strong>. \u00abWith Leolandia and Agrieuro.com, we worked in two very different directions, but with the same approach: start from identity, find a precise insight, and build a visual grammar capable of making the message immediate, memorable, and credible\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abWe chose WEGO for their ability to interpret Leolandia in a deep and contemporary way\u00bb, states <strong>Giuseppe Ira, President of Leolandia<\/strong>. \u00abThe strategic and creative proposal convinced us because it succeeds in highlighting the park&#8217;s identity while projecting it into a dimension that is even more relevant for today&#8217;s families\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abWith this digital communication campaign, we wanted to reinforce Agrieuro.com&#8217;s role as a benchmark for anyone looking for machinery and equipment for gardening, agriculture, and outdoor living\u00bb, states <strong>Filippo Settimi, CEO of Agrieuro.com<\/strong>. \u00abWorking with WEGO allowed us to showcase our world through a simple language that resonates with people, aligned with how our customers experience their passions\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With these two commercials, WEGO consolidates one of its most recognized strengths: <strong>turning complex briefs into clear ideas that seamlessly weave together strategy, copywriting, creative direction, and production<\/strong>. Not just content to air, but tools designed to evolve how a brand is perceived.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEGO handles the concept and creative direction in production for two new commercials: the Leolandia theme park and the Agrieuro.com e-commerce platform. Two brands, two markets, two different goals: on one hand, the TV and digital campaign for Leolandia, Italy&#8217;s premier theme park for families; on the other, strengthening the digital positioning of Agrieuro.com, a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250],"tags":[253,265],"class_list":["post-2002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-advertising-media-marketing","tag-creative-direction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WEGO lights up the spotlights for Leolandia and Agrieuro.com: two brands, two commercials, one creative method - WEGO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-go.it\/en\/press-releases\/wego-leolandia-agrieuro-brand-films-creative-method\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEGO lights up the spotlights for Leolandia and Agrieuro.com: two brands, two commercials, one creative method - WEGO\" \/>\n<meta property=\"og:description\" content=\"WEGO handles the concept and creative direction in production for two new commercials: the Leolandia theme park and the Agrieuro.com e-commerce platform. Two brands, two markets, two different goals: on one hand, the TV and digital campaign for Leolandia, Italy&#8217;s premier theme park for families; on the other, strengthening the digital positioning of Agrieuro.com, a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.we-go.it\/en\/press-releases\/wego-leolandia-agrieuro-brand-films-creative-method\/\" \/>\n<meta property=\"og:site_name\" content=\"WEGO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WEGOAgenzia?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T14:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-13T07:50:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/07\/CS-leolandiaagrieuro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"1460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dl879\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dl879\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WEGO lights up the spotlights for Leolandia and Agrieuro.com: two brands, two commercials, one creative method - WEGO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.we-go.it\/en\/press-releases\/wego-leolandia-agrieuro-brand-films-creative-method\/","og_locale":"en_US","og_type":"article","og_title":"WEGO lights up the spotlights for Leolandia and Agrieuro.com: two brands, two commercials, one creative method - WEGO","og_description":"WEGO handles the concept and creative direction in production for two new commercials: the Leolandia theme park and the Agrieuro.com e-commerce platform. 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