{"id":2104,"date":"2025-03-08T13:00:00","date_gmt":"2025-03-08T12:00:00","guid":{"rendered":"https:\/\/www.we-go.it\/senza-categoria\/oz-racing-sceglie-wego-per-la-campagna-di-lancio-e-raid-la-sua-prima-mountain-bike-elettrica\/"},"modified":"2026-10-12T14:57:18","modified_gmt":"2026-10-12T12:57:18","slug":"oz-racing-wego-launch-e-raid-emtb","status":"publish","type":"post","link":"https:\/\/www.we-go.it\/en\/press-releases\/oz-racing-wego-launch-e-raid-emtb\/","title":{"rendered":"OZ Racing chooses WEGO for the E-Raid launch campaign, its first electric mountain bike"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OZ Racing, Made in Italy excellence in the aftermarket alloy wheel segment, chooses <strong>WEGO<\/strong> for the launch of <strong>E-Raid<\/strong>, its <strong>first electric mountain bike<\/strong>, designed with the same spirit of innovation and performance that characterizes the brand&#8217;s products in the world of racing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The independent creative agency, bound to OZ Racing by a <strong>solid multi-year partnership<\/strong>, made its cross-functional skills available to accompany the market launch of E-Raid, a mountain bike that embodies all of the brand&#8217;s DNA combined with an idea of sustainability and innovation that is waiting to be told.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to providing <strong>strategic support<\/strong>, WEGO outlined a <strong>creative direction<\/strong> that would highlight the sense of freedom belonging to every off-road experience with E-Raid, in perfect synergy with the very essence of OZ Racing, made of movement, energy, and speed. The goal, to reach users across multiple digital channels with a campaign that invites people to plan memories and infuses the new product with the brand&#8217;s unique and unrepeatable vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project was completed by a <strong>content production<\/strong> with stylistic choices aimed at enhancing an authentic and personal two-wheel experience, thanks to an art direction guided by contemporary photography trends combined with the visual technique of step printing and minimal typography, with the purpose of telling the dynamic yet reflective nature that accompanies every road adventure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha completato il progetto una <strong>content production <\/strong>con scelte stilistiche volte a valorizzare un\u2019esperienza su due ruote autentica e personale, grazie a un\u2019art direction guidata dai trend della fotografia contemporanea combinata dalla tecnica visiva dello step printing e a una tipografia minimal, con lo scopo di raccontare la natura dinamica ma anche riflessiva che accompagna ogni avventura su strada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>This project is another important piece in a collaboration we are very proud of. The partnership with OZ Racing offered us once again a challenging opportunity, capable of showing the WEGO team&#8217;s know-how not only in the field we work in every day, integrated communication, but also in the automotive sector<\/em>\u00bb, says <strong>Tomas De Zanetti, Founder and CEO of WEGO<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OZ Racing, Made in Italy excellence in the aftermarket alloy wheel segment, chooses WEGO for the launch of E-Raid, its first electric mountain bike, designed with the same spirit of innovation and performance that characterizes the brand&#8217;s products in the world of racing. The independent creative agency, bound to OZ Racing by a solid multi-year [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250],"tags":[256,260,263,264],"class_list":["post-2104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-art-direction","tag-communication-strategy","tag-content-production","tag-content-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OZ Racing chooses WEGO for the E-Raid launch campaign, its first electric mountain bike - WEGO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-go.it\/en\/press-releases\/oz-racing-wego-launch-e-raid-emtb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OZ Racing chooses WEGO for the E-Raid launch campaign, its first electric mountain bike - WEGO\" \/>\n<meta property=\"og:description\" content=\"OZ Racing, Made in Italy excellence in the aftermarket alloy wheel segment, chooses WEGO for the launch of E-Raid, its first electric mountain bike, designed with the same spirit of innovation and performance that characterizes the brand&#8217;s products in the world of racing. The independent creative agency, bound to OZ Racing by a solid multi-year [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.we-go.it\/en\/press-releases\/oz-racing-wego-launch-e-raid-emtb\/\" \/>\n<meta property=\"og:site_name\" content=\"WEGO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WEGOAgenzia?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-08T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T12:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.we-go.it\/app\/uploads\/2025\/03\/CS-eraid-814x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"814\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dl879\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dl879\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OZ Racing chooses WEGO for the E-Raid launch campaign, its first electric mountain bike - WEGO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.we-go.it\/en\/press-releases\/oz-racing-wego-launch-e-raid-emtb\/","og_locale":"en_US","og_type":"article","og_title":"OZ Racing chooses WEGO for the E-Raid launch campaign, its first electric mountain bike - WEGO","og_description":"OZ Racing, Made in Italy excellence in the aftermarket alloy wheel segment, chooses WEGO for the launch of E-Raid, its first electric mountain bike, designed with the same spirit of innovation and performance that characterizes the brand&#8217;s products in the world of racing. 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