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Bio.design\u00ae<\/strong>, Italian leader in the swimming pool sector with a technology that combines natural aesthetics, personalization, and sustainability, chooses WEGO<\/strong>, independent creative agency, for the launch of ICONIA<\/strong>, the design mini-pool synonymous with pure relaxation. Multisensoriality<\/strong> also permeated the web project, through a system of animations inspired by the natural movement of water: interaction was indeed designed to convey the balance between luxury and modernity<\/strong>, emphasizing the immersive quality of the web experience <\/strong>on both an aesthetic and functional level. \u00abTo tell the story of ICONIA we were guided by the idea that design shouldn’t just describe a product, but amplify the sensations it brings with it. For this reason we chose to make relaxation felt even before experiencing it, through a visual language that combined elegance, fluidity, and tactility, adapting it then to every touchpoint of the project<\/em>\u00bb, states Adelaide Imperato, Creative Lead at WEGO<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":" Bio.design\u00ae, Italian leader in the swimming pool sector with a technology that combines natural aesthetics, personalization, and sustainability, chooses WEGO, independent creative agency, for the launch of ICONIA, the design mini-pool synonymous with pure relaxation.\u201cThe Sound of Relaxation\u201d is the claim chosen to make tangible the intangible experience of the mini-pool that blends luxury design […]<\/p>\n","protected":false},"author":3,"featured_media":2122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250],"tags":[256,266,279],"class_list":["post-2121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-art-direction","tag-creative-ui-interactions","tag-ux-strategy"],"acf":[],"yoast_head":"\n
\u201cThe Sound of Relaxation\u201d<\/strong> is the claim chosen to make tangible the intangible experience of the mini-pool that blends luxury design and nature in perfect harmony, the foundation of a sensory storytelling strategy<\/strong> that integrated brand and product values, making it more desirable and engaging.
The creative direction<\/strong> designed ICONIA’s identity as solid as it is flexible, with a pop and tactile tone of voice perfectly aligned with the vision: enhancing everyday pleasure in all its forms. The concepts of relaxation and ecstasy were translated thanks to an art direction with a distinctive visual language, embodying the concept of \u201cLife\u2019s Enjoyment\u201d<\/strong>, brand promise.<\/p>\n\n\n\n
The project was completed by a study of 3D assets, from the setting to the product insertion to the selection of finishes for each scenario, entirely developed by WEGO’s content factory.<\/p>\n\n\n\n