{"id":2152,"date":"2025-06-08T15:02:00","date_gmt":"2025-06-08T13:02:00","guid":{"rendered":"https:\/\/www.we-go.it\/senza-categoria\/mare-aperto-sceglie-wego-per-raccontare-un-nuovo-modo-di-vivere-il-benessere\/"},"modified":"2026-10-12T15:00:46","modified_gmt":"2026-10-12T13:00:46","slug":"mare-aperto-wego-new-approach-to-wellness","status":"publish","type":"post","link":"https:\/\/www.we-go.it\/en\/press-releases\/mare-aperto-wego-new-approach-to-wellness\/","title":{"rendered":"Mare Aperto chooses WEGO to tell the story of a new way to experience well-being"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEGO<\/strong>, an independent creative agency, wins the pitch for the repositioning and integrated communication of Mare Aperto, a benchmark brand in the world of sustainable seafood preserves. The objective is ambitious: <strong>repositioning the brand to communicate a new concept of well-being, closer to people and their daily choices, without complications or sacrifices<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration will unfold across an articulated narrative ecosystem, featuring a memorable concept designed to accompany Mare Aperto through a process of <strong>value, visual, and strategic transformation<\/strong>. The repositioning will find its concrete manifesto in a hero video whose creativity, from concept to execution, including creative direction, was entirely managed by WEGO. The result will not only be a commercial telling the story of the new positioning with a direct, ironic, and contemporary tone, but a statement of intent, serving as the spokesperson for a clear promise: making conscious choices simpler and more natural in everyday life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An important element will be the social dimension, featuring an <strong>omnichannel content strategy <\/strong>that brings a novelty to Mare Aperto, the launch of its official TikTok profile: a key environment to engage new generations and dialogue with a broader audience through fresh, authentic, and relevant content, designed to strengthen brand identity and build a genuine relationship with people through consumer insights, product storytelling, and value pills.<br>Completing the proposal will be an integrated media strategy that combines digital channels and vertical platforms, aiming to maximize reach and engagement while supporting the growth of brand awareness in a manner consistent with the new narrative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>This collaboration stems from a shared vision: today, brands must step away from idealized storytelling and stand alongside people, guiding them toward more conscious choices without judgment or barriers. With Mare Aperto, we built a positioning that speaks of truth, simplicity, and daily value, and we brought it to life with a strategy designed to be concrete, accessible, and relevant<\/em>\u00bb, comments <strong>Tomas De Zanetti, CEO of WEGO<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEGO, an independent creative agency, wins the pitch for the repositioning and integrated communication of Mare Aperto, a benchmark brand in the world of sustainable seafood preserves. The objective is ambitious: repositioning the brand to communicate a new concept of well-being, closer to people and their daily choices, without complications or sacrifices. The collaboration will [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250],"tags":[256,264,273],"class_list":["post-2152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-art-direction","tag-content-strategy","tag-integrated-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mare Aperto chooses WEGO to tell the story of a new way to experience well-being - WEGO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-go.it\/en\/press-releases\/mare-aperto-wego-new-approach-to-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mare Aperto chooses WEGO to tell the story of a new way to experience well-being - WEGO\" \/>\n<meta property=\"og:description\" content=\"WEGO, an independent creative agency, wins the pitch for the repositioning and integrated communication of Mare Aperto, a benchmark brand in the world of sustainable seafood preserves. The objective is ambitious: repositioning the brand to communicate a new concept of well-being, closer to people and their daily choices, without complications or sacrifices. 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The objective is ambitious: repositioning the brand to communicate a new concept of well-being, closer to people and their daily choices, without complications or sacrifices. 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