{"id":2159,"date":"2025-06-08T15:18:00","date_gmt":"2025-06-08T13:18:00","guid":{"rendered":"https:\/\/www.we-go.it\/senza-categoria\/wego-e-oz-racing-ancora-insieme-per-il-lancio-di-estrema-forgiata\/"},"modified":"2026-10-12T16:19:37","modified_gmt":"2026-10-12T14:19:37","slug":"wego-oz-racing-together-again-launch-estrema-forgiata","status":"publish","type":"post","link":"https:\/\/www.we-go.it\/en\/press-releases\/wego-oz-racing-together-again-launch-estrema-forgiata\/","title":{"rendered":"WEGO and OZ Racing together again for the launch of Estrema Forgiata"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign for the launch of <strong>Estrema Forgiata<\/strong>, the new wheel designed by <strong>OZ Racing<\/strong> for those seeking top-tier performance, is created by <strong>WEGO<\/strong>, an independent creative agency. OZ Racing is an Italian center of excellence and a leader in the production of light alloy wheels for cars and motorcycles. This project transformed a high-tech product into a <strong>powerful, aspirational story<\/strong>, capable of connecting with an audience of enthusiasts and connoisseurs of extreme performance.<br>At the heart of the campaign is the concept \u201c<strong>Forged to #aimforthestars<\/strong>\u201d, which evolves the main concept from the launch of Estrema GT HLT, developed by WEGO to interpret the product&#8217;s DNA from an emotional and value-driven perspective: a wheel built to push beyond limits, for those who see the road as a trajectory toward excellence.<br>WEGO&#8217;s work encompassed all phases of the project, f<strong>rom defining the creative concept to the artistic direction of the launch, including the production of the hero video<\/strong>, designed to evoke <strong>power, precision, and ambition<\/strong> through impactful visual language. A more solid and structured video production helped support the story of OZ Racing&#8217;s new wheel through the creation of ad hoc video content dedicated to the product&#8217;s technical and stylistic features. This, combined with a content strategy for social media channels, and dedicated content for newsletters and ad campaigns, allowed for the creation of a coherent and dynamic communication ecosystem, designed to showcase every aspect of the launch and strengthen the brand&#8217;s positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>With this project, we supported OZ Racing along a positioning journey that goes beyond simple technical narrative: we told a story of style, character, and vision. Our integrated approach allowed us to showcase the brand across all digital touchpoints, building a solid and recognizable story within the high-end automotive landscape<\/em>\u00bb comments <strong>Luara Celin, Head of Content at WEGO<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign for the launch of Estrema Forgiata, the new wheel designed by OZ Racing for those seeking top-tier performance, is created by WEGO, an independent creative agency. OZ Racing is an Italian center of excellence and a leader in the production of light alloy wheels for cars and motorcycles. This project transformed a high-tech [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250],"tags":[253,263,265],"class_list":["post-2159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-advertising-media-marketing","tag-content-production","tag-creative-direction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WEGO and OZ Racing together again for the launch of Estrema Forgiata - WEGO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-go.it\/en\/press-releases\/wego-oz-racing-together-again-launch-estrema-forgiata\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEGO and OZ Racing together again for the launch of Estrema Forgiata - WEGO\" \/>\n<meta property=\"og:description\" content=\"The campaign for the launch of Estrema Forgiata, the new wheel designed by OZ Racing for those seeking top-tier performance, is created by WEGO, an independent creative agency. OZ Racing is an Italian center of excellence and a leader in the production of light alloy wheels for cars and motorcycles. This project transformed a high-tech [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.we-go.it\/en\/press-releases\/wego-oz-racing-together-again-launch-estrema-forgiata\/\" \/>\n<meta property=\"og:site_name\" content=\"WEGO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WEGOAgenzia?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-08T13:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T14:19:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/CS-oz-estrema.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"1460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dl879\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dl879\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WEGO and OZ Racing together again for the launch of Estrema Forgiata - WEGO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.we-go.it\/en\/press-releases\/wego-oz-racing-together-again-launch-estrema-forgiata\/","og_locale":"en_US","og_type":"article","og_title":"WEGO and OZ Racing together again for the launch of Estrema Forgiata - WEGO","og_description":"The campaign for the launch of Estrema Forgiata, the new wheel designed by OZ Racing for those seeking top-tier performance, is created by WEGO, an independent creative agency. OZ Racing is an Italian center of excellence and a leader in the production of light alloy wheels for cars and motorcycles. This project transformed a high-tech [&hellip;]","og_url":"https:\/\/www.we-go.it\/en\/press-releases\/wego-oz-racing-together-again-launch-estrema-forgiata\/","og_site_name":"WEGO","article_publisher":"https:\/\/www.facebook.com\/WEGOAgenzia?fref=ts","article_published_time":"2025-06-08T13:18:00+00:00","article_modified_time":"2026-10-12T14:19:37+00:00","og_image":[{"width":1160,"height":1460,"url":"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/CS-oz-estrema.jpg","type":"image\/jpeg"}],"author":"dl879","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dl879","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.we-go.it\/en\/press-releases\/wego-oz-racing-together-again-launch-estrema-forgiata\/#article","isPartOf":{"@id":"https:\/\/www.we-go.it\/en\/press-releases\/wego-oz-racing-together-again-launch-estrema-forgiata\/"},"author":{"name":"dl879","@id":"https:\/\/www.we-go.it\/en\/#\/schema\/person\/1ddf191b21761187541b5a7d794fa4d5"},"headline":"WEGO and OZ Racing together again for the launch of Estrema Forgiata","datePublished":"2025-06-08T13:18:00+00:00","dateModified":"2026-10-12T14:19:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.we-go.it\/en\/press-releases\/wego-oz-racing-together-again-launch-estrema-forgiata\/"},"wordCount":317,"image":{"@id":"https:\/\/www.we-go.it\/en\/press-releases\/wego-oz-racing-together-again-launch-estrema-forgiata\/#primaryimage"},"thumbnailUrl":"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/CS-oz-estrema.jpg","keywords":["Advertising &amp; 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