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WEGO<\/strong> has renewed the digital system of Irinox Professional <\/strong>after winning a pitch<\/strong>. With the launch of the new website, the independent creative agency accompanied the company specializing in the production of electrical enclosures and blast chillers through a digital repositioning<\/strong> process, culminating in the construction of an advanced, fluid, and connected web ecosystem.<\/p>\n\n\n\n \u00abThe launch of the new Irinox Professional website<\/em>\u00bb, explains the company’s marketing team<\/strong>, \u00abrepresents a crucial step in our digitalization strategy and in strengthening the bond with our global partners. The challenge was to create a platform that did not limit itself to presenting products, but offered added value in terms of training, support, and advice. Today, this website is the most effective showcase for spreading Irinox’s solutions, values, and cold science<\/em>\u00bb.<\/p>\n\n\n\n \u00abWith Irinox, we built a project that combines strategic vision and technological innovation: a co-design process that transformed the identity of a solid, international brand into an integrated digital ecosystem, capable of connecting experiences, systems, and content. They chose to be brave, to rethink their way of communicating, and we accompanied them step by step towards a new digital dimension<\/em>\u00bb, adds Tomas De Zanetti, CEO of WEGO<\/strong>.<\/p>\n\n\n\n The journey was not limited to designing a website, but changed how the brand communicates innovation, reliability, and proximity to professionals worldwide. At the center, a clear vision: to make Irinox’s complexity understandable and accessible through an intuitive digital experience consistent with its identity. The process involved UX\/UI co-design, analysis and definition of the CMS structure and system integrations, up to video content production<\/strong>. Every phase was guided by the balance between form and function, aiming to translate technology into a clear and accessible language.<\/p>\n\n\n\n The new website is today the brand’s global showcase, but also a tool for daily relationships and support for the professional community operating in the restaurant, pastry, and food industry sectors. Among the most significant innovations is the “Help me choose” guided journey<\/strong>, a feature that accompanies chefs and operators in selecting the ideal product based on actual working needs, making the digital experience more useful and consultative.<\/p>\n\n\n\n A new multi-country and multilingual architecture, based on an integrated CMS and advanced system integration logic, today promises visual consistency and editorial freedom in every market. To complete the project, WEGO handled the video production of \u201cFresh Stories\u201d<\/strong>, a series of testimonials sharing the experiences of those who chose Irinox. A narrative that crossed Italian borders, with filming also conducted in France and Germany, to give voice to an international community of professionals who share the same culture of freshness and excellence.<\/p>\n\n\n\n WEGO consolidates its role as a partner in designing complex digital ecosystems, where technology, design, and brand identity find a shared balance. The work shared with Irinox, developed over a year through research, vision, and co-design, marks a significant milestone and opens a new phase of joint evolution.<\/p>\n","protected":false},"excerpt":{"rendered":" WEGO has renewed the digital system of Irinox Professional after winning a pitch. With the launch of the new website, the independent creative agency accompanied the company specializing in the production of electrical enclosures and blast chillers through a digital repositioning process, culminating in the construction of an advanced, fluid, and connected web ecosystem. \u00abThe […]<\/p>\n","protected":false},"author":3,"featured_media":2239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250],"tags":[266,279,280],"class_list":["post-2204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-creative-ui-interactions","tag-ux-strategy","tag-web-development"],"acf":[],"yoast_head":"\n
The product catalog has become an interactive platform where technology and storytelling merge, thanks to comparison and deep-dive features that enhance every product as part of a larger system. The project led to the creation of Irinox Hub<\/strong>, a reserved area that centralizes access to digital services thanks to the integration of authentication models and the configuration of a Single Sign-On (SSO) system with FreshCloud, the platform dedicated to product monitoring and management. A solution that consolidates security, continuity, and user experience consistency within a single digital ecosystem.<\/p>\n\n\n\n