{"id":1906,"date":"2026-10-07T14:25:49","date_gmt":"2026-10-07T12:25:49","guid":{"rendered":"https:\/\/www.we-go.it\/progetti\/adv-mare-aperto\/"},"modified":"2026-10-14T17:27:17","modified_gmt":"2026-10-14T15:27:17","slug":"adv-mare-aperto","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/adv-mare-aperto\/","title":{"rendered":"Mare Aperto ADV &amp; influencer management"},"content":{"rendered":"<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">THE SIGNAL<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>Across feeds, videos, and playlists, attention shifts constantly. The new positioning had to remain recognizable in every moment. For Mare Aperto, this meant making campaigns, influencers, and new product families work together, giving story coherence and unified direction to investments.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">THE BOLD MOVE<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>Meta, Google, TikTok, CTV, and Spotify were merged into a single media plan alongside influencers and creators. Historical data and a monitoring dashboard guide continuous optimization, correlating investments with audience response. Engagement and overall brand impact increased.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"numbers wp-block-acf-numbers\">\n          <h2 class=\"numbers__title\">RESULTS<\/h2>\n    \n    <div class=\"numbers__content\">\n      \n              <ul class=\"numbers__list\">\n                      <li class=\"numbers__item\">\n                              <p class=\"numbers__number\">5+<\/p>\n                                            <p class=\"numbers__description\"> Managed channels<\/p>\n                          <\/li>\n                      <li class=\"numbers__item\">\n                              <p class=\"numbers__number\">+64% <\/p>\n                                            <p class=\"numbers__description\">Engagement rate<\/p>\n                          <\/li>\n                      <li class=\"numbers__item\">\n                              <p class=\"numbers__number\">+4M <\/p>\n                                            <p class=\"numbers__description\">Video views<\/p>\n                          <\/li>\n                  <\/ul>\n          <\/div>\n  <\/section>\n","protected":false},"featured_media":2078,"template":"","meta":{"_acf_changed":true},"subject":[289,290,292,293],"topic":[241],"class_list":["post-1906","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","subject-performance","subject-advertising-media-marketing","subject-campaign-management","subject-data-analysis","topic-food-beverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mare Aperto ADV &amp; 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