{"id":1975,"date":"2026-10-07T15:04:09","date_gmt":"2026-10-07T13:04:09","guid":{"rendered":"https:\/\/www.we-go.it\/progetti\/seo-tech-content\/"},"modified":"2026-10-15T14:47:22","modified_gmt":"2026-10-15T12:47:22","slug":"falmec-technical-seo-and-content","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/falmec-technical-seo-and-content\/","title":{"rendered":"Falmec SEO tech & content"},"content":{"rendered":"
\n

THE SIGNAL<\/h2>\n \n
\n

Designers look for inspiration through images. On Google, however, attention is fiercely contested by major retailers and marketplaces. For Falmec, the challenge was standing out in highly competitive searches and Google Images, taking architects and interior designers from initial discovery to active product interest.<\/p>\n\n <\/div>\n <\/section>\n\n\n

\n

THE BOLD MOVE<\/h2>\n \n
\n

We reorganized the site architecture around search queries and product categories, optimizing images, content, and structured data. Design becomes easier to find, and discovery turns into measurable actions: organic traffic, catalog downloads, and contact requests all grew.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n

\n

RESULTS<\/h2>\n \n
\n

Timeframe: New site go-live \u2013 subsequent 6 months<\/p>\n<\/div>\n \n

    \n
  • \n

    +10%<\/p>\n

    Engagement rate<\/p>\n <\/li>\n

  • \n

    +302%<\/p>\n

    Catalog and product spec sheet downloads<\/p>\n <\/li>\n

  • \n

    +135% <\/p>\n

    Contact requests<\/p>\n <\/li>\n <\/ul>\n <\/div>\n <\/section>\n","protected":false},"featured_media":1976,"template":"","meta":{"_acf_changed":true},"subject":[289,295],"topic":[244],"class_list":["post-1975","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","subject-performance","subject-seo-analytics","topic-design-furniture"],"acf":[],"yoast_head":"\nFalmec Technical SEO & Content - WEGO<\/title>\n<meta name=\"description\" content=\"How we improved Falmec\u2019s search visibility and Google Images ranking to reach architects, driving catalogue downloads and B2B leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-go.it\/en\/projects\/falmec-technical-seo-and-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Falmec Technical SEO & Content - 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