{"id":3678,"date":"2026-10-13T17:14:10","date_gmt":"2026-10-13T15:14:10","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&p=3678"},"modified":"2026-10-15T12:11:05","modified_gmt":"2026-10-15T10:11:05","slug":"ecotone-by-quartzforms","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/ecotone-by-quartzforms\/","title":{"rendered":"Ecotone by Quartzforms"},"content":{"rendered":"\n \n\n
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Our answer: at a time when consumers are questioning how transparent companies really are about their sustainability initiatives, we carried out in-depth research into the target audience and emerging cultural trends.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

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This allowed us to develop a strategic campaign that highlights the material’s origin, waste, redefining the very concept of beauty.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

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The claim \u201cYour first choice, its second life\u201d creates an immediate, positive connection between the product’s premium quality and its recycled nature through inspirational storytelling.<\/p>\n

Using CGI, we generated a striking, surreal atmosphere in which a mass of glass forms a mountain with a slab of Ecotone\u2122 rising from its summit.<\/p>\n\n <\/div>\n <\/section>\n\n\n

\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n <\/section>\n","protected":false},"featured_media":2790,"template":"","meta":{"_acf_changed":true},"subject":[284,285,288,296,240,239],"topic":[244],"class_list":["post-3678","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","subject-creativity","subject-activations","subject-integrated-campaigns","subject-3d-production","subject-content-production","subject-production","topic-design-furniture"],"acf":[],"yoast_head":"\nEcotone by Quartzforms - WEGO<\/title>\n<meta name=\"description\" content=\"Take a closer look at the Ecotone by Quartzforms project, exploring the goals, strategy and ideas behind the brand\u2019s growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-go.it\/en\/projects\/ecotone-by-quartzforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecotone by Quartzforms - 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