{"id":3686,"date":"2026-10-13T17:11:00","date_gmt":"2026-10-13T15:11:00","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&p=3686"},"modified":"2026-10-15T12:12:15","modified_gmt":"2026-10-15T10:12:15","slug":"excelsa","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/excelsa\/","title":{"rendered":"Exc\u00e9lsa"},"content":{"rendered":"\n \n\n
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For Excelsa, we modernized an e-commerce site that still followed the logic of offline sales, shaping the catalog architecture around the priorities of the buyer personas. The tech infrastructure was redesigned based on insights from the SEO analysis, putting the products in the spotlight and ensuring users an efficient customer journey that drives purchases.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

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\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n <\/section>\n","protected":false},"featured_media":2817,"template":"","meta":{"_acf_changed":true},"subject":[284,286,289,302,235,295,304,234,231],"topic":[243],"class_list":["post-3686","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","subject-creativity","subject-branding","subject-performance","subject-creative-ui-interactions","subject-e-commerce","subject-seo-analytics","subject-ux-strategy","subject-web-development","subject-web-experience","topic-gdo-retail"],"acf":[],"yoast_head":"\nExc\u00e9lsa - WEGO<\/title>\n<meta name=\"description\" content=\"Take a closer look at the Exc\u00e9lsa project, exploring the goals, strategy and ideas behind the brand\u2019s growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-go.it\/en\/projects\/excelsa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exc\u00e9lsa - 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