{"id":3706,"date":"2026-10-13T16:52:01","date_gmt":"2026-10-13T14:52:01","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=3706"},"modified":"2026-10-15T12:16:11","modified_gmt":"2026-10-15T10:16:11","slug":"gibus","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/gibus\/","title":{"rendered":"Gibus"},"content":{"rendered":"\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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<\/div>\n  <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 952 \/ 1080\">\n                                      \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video two-columns-media__video-wrapper\"\n        :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? 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'-is-lazy' : '',\n    loaded ? 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Descriptive typography and an essential, versatile Design System are the main storytelling drivers, brought to the fore by an Art Direction with a strong personality.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4.webp 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-300x169.webp 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-1024x576.webp 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-768x432.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-1536x864.webp 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-480x270.webp 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-1440x810.webp 1440w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-1440x810.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_1920x1080_4_004d1137b4-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1920\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n  \n  \n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 952 \/ 1080\">\n                                      \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video two-columns-media__video-wrapper\"\n        :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? 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'-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: true,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/956517336\/21f85656e6',\n      srcmobile: '',\n      autoplay: true,\n      loop: false,\n      lazy: false,\n      hasButton: false,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    x-intersect:enter=\"onenter\"\n    x-intersect:leave=\"onleave\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        class=\"base-video__item -is-iframe two-columns-media__video\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"!isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls two-columns-media__video\"\n        x-ref=\"player\"\n        playsinline\n        poster=\"\/static\/images\/video-cover.jpg\"\n        muted=''\n        autoplay=''\n        \n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\t\t\t\t\t<source src=\"https:\/\/vimeo.com\/956517336\/21f85656e6\" type=\"\"\/>\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls two-columns-media__video\"\n        x-ref=\"player\"\n        playsinline\n        muted=''\n        autoplay=''\n        \n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n        \n          <\/div>\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 960 \/ 1080\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 960; --h: 1080; --base-image-ratio: 960 \/ 1080; --base-image-mobile-ratio: 960 \/ 1080;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0.avif 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-267x300.avif 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-910x1024.avif 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-768x864.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-480x540.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0.webp 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-267x300.webp 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-910x1024.webp 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-768x864.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-480x540.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-480x540.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_6_356df129f0-480x540.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"960\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>They are paired with a sunny, meticulous Copy Strategy: together, the visual and written assets shape emotions and bind them to the brand in an unbreakable bond.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 960 \/ 1080\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 960; --h: 1080; --base-image-ratio: 960 \/ 1080; --base-image-mobile-ratio: 960 \/ 1080;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290.avif 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-267x300.avif 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-910x1024.avif 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-768x864.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-480x540.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290.webp 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-267x300.webp 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-910x1024.webp 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-768x864.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-480x540.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-480x540.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Gibus_art_direction_960x1080_7_2f7aad6290-480x540.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"960\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 952 \/ 1080\">\n                                      \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video two-columns-media__video-wrapper\"\n        :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? 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