{"id":3721,"date":"2026-10-13T15:35:12","date_gmt":"2026-10-13T13:35:12","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&p=3721"},"modified":"2026-10-15T12:17:53","modified_gmt":"2026-10-15T10:17:53","slug":"iconia-by-biodesign","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/iconia-by-biodesign\/","title":{"rendered":"ICONIA by Bio.design\u00ae"},"content":{"rendered":"
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ICONIA, the mini-pool icon<\/h2>\n \n <\/section>\n\n\n\n \n\n
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Through a sensory storytelling strategy that integrated the values of the brand and the product, we made it more desirable and engaging. The result is an identity as solid as it is flexible, with a pop, tactile tone of voice perfectly aligned with the vision: celebrating everyday pleasure in all its forms.<\/p>\n

ICONIA, the designer mini pool by Bio.design\u00ae, is synonymous with pure relaxation. But how did we tell the story of the intangible experience that defines this product?<\/p>\n\n <\/div>\n <\/section>\n\n\n

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The claim “The Sound of Relaxation” puts the multisensory experience at the heart of the narrative. The Art Direction embodies the Life\u2019s Enjoyment brand promise, translating the concept of relaxation and bliss into a distinctive visual language.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

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Multisensoriality also takes shape in the web project, through a system of animations inspired by the natural movement of water.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n \n

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