{"id":3766,"date":"2026-10-13T16:32:14","date_gmt":"2026-10-13T14:32:14","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=3766"},"modified":"2026-10-15T10:28:39","modified_gmt":"2026-10-15T08:28:39","slug":"palais-des-thes","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/palais-des-thes\/","title":{"rendered":"Palais des Th\u00e9s"},"content":{"rendered":"\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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'-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: true,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/1047530054\/42dc5648a0',\n      srcmobile: '',\n      autoplay: true,\n      loop: false,\n      lazy: false,\n      hasButton: false,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    x-intersect:enter=\"onenter\"\n    x-intersect:leave=\"onleave\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        class=\"base-video__item -is-iframe two-columns-media__video\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"!isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls two-columns-media__video\"\n        x-ref=\"player\"\n        playsinline\n        poster=\"\/static\/images\/video-cover.jpg\"\n        muted=''\n        autoplay=''\n        \n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\t\t\t\t\t<source src=\"https:\/\/vimeo.com\/1047530054\/42dc5648a0\" type=\"\"\/>\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls two-columns-media__video\"\n        x-ref=\"player\"\n        playsinline\n        muted=''\n        autoplay=''\n        \n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n        \n          <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Palais des Th\u00e9s opened its first store in Italy and chose us to handle communication for the opening event. The project unfolded in several phases and involved us from the very start: we took care of the creative concept, \u201cSiamo qui per T\u00e8\u201d, the development of the creative materials for the launch and the supervision of all online and offline content to ensure consistency with the brand image.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/PDT_art_direction_1920x1080_2_868b91b004.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/PDT_art_direction_1920x1080_2_868b91b004.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/PDT_art_direction_1920x1080_2_868b91b004-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/PDT_art_direction_1920x1080_2_868b91b004-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/PDT_art_direction_1920x1080_2_868b91b004-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/PDT_art_direction_1920x1080_2_868b91b004-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/PDT_art_direction_1920x1080_2_868b91b004-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/PDT_art_direction_1920x1080_2_868b91b004-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1920\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n  \n  \n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>The project was completed by a supporting media plan, with the management of adv campaigns aimed at increasing brand awareness and store traffic, and live reporting at the store opening, with the production of photo and video content.<\/p>\n<p>The creative direction was backed by careful strategic consulting, which provided an analysis of the competitive landscape and market opportunities, as well as the definition of a marketing strategy that included coordinated promotional actions with local partners, PR and influencers.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      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