{"id":3786,"date":"2026-10-13T12:34:56","date_gmt":"2026-10-13T10:34:56","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&p=3786"},"modified":"2026-10-15T12:30:04","modified_gmt":"2026-10-15T10:30:04","slug":"swm","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/swm\/","title":{"rendered":"SWM"},"content":{"rendered":"\n \n\n
\n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n \n \n <\/div>\n <\/section>\n\n\n
\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n <\/section>\n\n\n
\n \n
\n

For SWM we designed the national launch of the new SUV range with a holistic approach, combining strategic and creative vision. The branding was built on an initial phase of wide-ranging trend hunting, followed by an analysis that explored the target from an evolutionary perspective. <\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

\n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n \n \n <\/div>\n <\/section>\n\n\n
\n \n
\n

This gave rise to SWM’s new identity, which aims to turn the ordinary into the extraordinary: the payoff “Drive the extraordinary” taps into emotions and real needs, highlighting how the brand enhances everyday experiences.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

\n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n \n \n <\/div>\n <\/section>\n\n\n
\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n \n \n \n \n\n\n \n\n\n\n\t\n\n