{"id":4095,"date":"2026-10-13T16:29:50","date_gmt":"2026-10-13T14:29:50","guid":{"rendered":"https:\/\/www.we-go.it\/progetti\/hype\/"},"modified":"2026-10-15T10:19:53","modified_gmt":"2026-10-15T08:19:53","slug":"hype","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/hype\/","title":{"rendered":"HYPE"},"content":{"rendered":"<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">THE SIGNAL<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>HYPE wanted to strengthen its role in people\u2019s daily lives, especially on social media, by taking a stronger stance in one of the most omnipresent &#8211; and delicate &#8211; topics ever: money. The challenge was to talk about it without jargon or preaching, turning it into a normal, useful, and relatable conversation. Less &#8220;bank doing the explaining,&#8221; more a brand that gets how people actually talk about money today.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">THE BOLD MOVE<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>We started with people and their money routines: shared expenses, end-of-the-month crunch, small splurges, deadlines, and future plans. From there, we built a content and social strategy that replaces technical jargon and lectures with genuine camaraderie, disarming honesty, and practical lightness. A creative territory capable of adapting to Instagram, TikTok, LinkedIn, and ad campaigns, changing formats without losing its attitude: HYPE doesn&#8217;t lecture people on how to spend their money; it helps them manage it by speaking the exact same language as those using it every day.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 952 \/ 1200\">\n                                      \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video two-columns-media__video-wrapper\"\n        :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? 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'-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 952; --h: 1200; --base-image-ratio: 952 \/ 1200; --base-image-mobile-ratio: 952 \/ 1200;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2.avif 952w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-238x300.avif 238w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-812x1024.avif 812w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-768x968.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-480x605.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2.webp 952w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-238x300.webp 238w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-812x1024.webp 812w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-768x968.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-480x605.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2.jpg 952w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-238x300.jpg 238w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-812x1024.jpg 812w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-768x968.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-480x605.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2.jpg 952w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-238x300.jpg 238w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-812x1024.jpg 812w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-768x968.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/hype-2-480x605.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"952\"\n          height=\"1200\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? 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