{"id":507,"date":"2026-09-24T14:34:16","date_gmt":"2026-09-24T12:34:16","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=507"},"modified":"2026-10-15T10:27:13","modified_gmt":"2026-10-15T08:27:13","slug":"la-nordica","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/la-nordica\/","title":{"rendered":"La Nordica"},"content":{"rendered":"<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">HOW WE ANSWERED<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>For La Nordica, we built an immersive web experience capable of translating the brand promise into a distinctive visual language consistent across every touchpoint. Navigation was designed to be intuitive and engaging, allowing users to explore the range (stoves, fireplaces, thermo-products, boilers, hybrid systems, accessories) through clear pathways, with a sharp distinction between the wood-burning world (La Nordica), the pellet world (Extraflame), and Lumen.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 1920; --h: 1080; --base-image-ratio: 1920 \/ 1080; --base-image-mobile-ratio: 1920 \/ 1080;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1.avif 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-300x169.avif 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1024x576.avif 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-768x432.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1536x864.avif 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-480x270.avif 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1440x810.avif 1440w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1.webp 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-300x169.webp 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1024x576.webp 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-768x432.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1536x864.webp 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-480x270.webp 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1440x810.webp 1440w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1440x810.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/02-La-Nordica-1920x1080-1-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1920\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>The goal was to bring the &#8220;Life&#8217;s Enjoyment&#8221; brand promise directly into the digital experience, building a web project that presents the product range with the same perceived quality as the physical products. Not just a showroom for stoves and fireplaces, but a coherent, immersive, and intuitive environment where navigation and visual language work together to convey the brand&#8217;s value.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? '-has-button' : '',\n      contained ? '-is-contained' : '',\n      visible ? '-is-visible' : '',\n      fullscreen ? '-is-fullscreen' : '',\n      playing ? '-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: true,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/1187336279?share=copy&#038;fl=sv&#038;fe=ci',\n      srcmobile: '',\n      autoplay: true,\n      loop: true,\n      lazy: true,\n      hasButton: false,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"loaded &#038;&#038; iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        @load=\"onVimeoLoad()\"\n        class=\"base-video__item -is-iframe custom-video__media\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"loaded &#038;&#038; !isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        preload=\"metadata\"\n        poster=\"\/static\/images\/video-cover.jpg\"\n        muted=''\n        loop=''\n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        @fullscreenchange=\"fullscreen = Boolean(document.fullscreenElement)\"\n        @webkitbeginfullscreen=\"fullscreen = true\"\n        @webkitendfullscreen=\"fullscreen = false\"\n        x-on:pause=\"handlePause\">\n        <source :src=\"activeSrc\"\/>\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"loaded &#038;&#038; isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        muted=''\n        loop=''\n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        @fullscreenchange=\"fullscreen = Boolean(document.fullscreenElement)\"\n        @webkitbeginfullscreen=\"fullscreen = true\"\n        @webkitendfullscreen=\"fullscreen = false\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n    \n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? '-has-button' : '',\n      contained ? '-is-contained' : '',\n      visible ? '-is-visible' : '',\n      fullscreen ? '-is-fullscreen' : '',\n      playing ? '-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: true,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/1187336280?share=copy&#038;fl=sv&#038;fe=ci',\n      srcmobile: '',\n      autoplay: true,\n      loop: true,\n      lazy: true,\n      hasButton: false,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"loaded &#038;&#038; iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        @load=\"onVimeoLoad()\"\n        class=\"base-video__item -is-iframe custom-video__media\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"loaded &#038;&#038; !isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        preload=\"metadata\"\n        poster=\"\/static\/images\/video-cover.jpg\"\n        muted=''\n        loop=''\n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        @fullscreenchange=\"fullscreen = Boolean(document.fullscreenElement)\"\n        @webkitbeginfullscreen=\"fullscreen = true\"\n        @webkitendfullscreen=\"fullscreen = false\"\n        x-on:pause=\"handlePause\">\n        <source :src=\"activeSrc\"\/>\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"loaded &#038;&#038; isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        muted=''\n        loop=''\n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        @fullscreenchange=\"fullscreen = Boolean(document.fullscreenElement)\"\n        @webkitbeginfullscreen=\"fullscreen = true\"\n        @webkitendfullscreen=\"fullscreen = false\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n    \n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Home heating is, above all, an experience: warmth, atmosphere, relaxation. This inspired the tagline &#8220;The Sound of Relaxation,&#8221; positioning multisensoriality as the core of the narrative and guiding every design choice, from art direction down to the UI micro-interactions.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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