{"id":548,"date":"2026-09-24T15:08:19","date_gmt":"2026-09-24T13:08:19","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=548"},"modified":"2026-10-15T10:27:37","modified_gmt":"2026-10-15T08:27:37","slug":"schenk","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/en\/projects\/schenk\/","title":{"rendered":"Schenk"},"content":{"rendered":"<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">HOW WE ANSWERED<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>Performance and personality: the web experience designed for Schenk Italia aims to maximize site performance in terms of leads and conversions, but it goes even further. Every visual detail is crafted to captivate the user: engaging them through custom, immersive animations on one hand, while conveying the authority and heritage of the brand through a visual identity rooted in authentic Italian character on the other.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1921 \/ 1081\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 1921; --h: 1081; --base-image-ratio: 1921 \/ 1081; --base-image-mobile-ratio: 1921 \/ 1081;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1.avif 1921w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-300x169.avif 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1024x576.avif 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-768x432.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1536x864.avif 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-480x270.avif 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1440x810.avif 1440w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1.webp 1921w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-300x169.webp 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1024x576.webp 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-768x432.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1536x864.webp 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-480x270.webp 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1440x810.webp 1440w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1.jpg 1921w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1440x810.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1.jpg 1921w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-1920x1080-media-1-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1921\"\n          height=\"1081\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 960 \/ 1080\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 960; --h: 1080; --base-image-ratio: 960 \/ 1080; --base-image-mobile-ratio: 960 \/ 1080;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1.avif 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-267x300.avif 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-910x1024.avif 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-768x864.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-480x540.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1.webp 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-267x300.webp 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-910x1024.webp 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-768x864.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-480x540.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-480x540.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-1-480x540.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"960\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 960 \/ 1080\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 960; --h: 1080; --base-image-ratio: 960 \/ 1080; --base-image-mobile-ratio: 960 \/ 1080;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2.avif 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-267x300.avif 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-910x1024.avif 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-768x864.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-480x540.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2.webp 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-267x300.webp 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-910x1024.webp 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-768x864.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-480x540.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-480x540.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/09\/Schenk-esperienzedigitali-960x1080-2-480x540.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"960\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? '-has-button' : '',\n      contained ? '-is-contained' : '',\n      visible ? '-is-visible' : '',\n      fullscreen ? '-is-fullscreen' : '',\n      playing ? '-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: true,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/932816352\/1837f996bb?share=copy&#038;fl=sv&#038;fe=ci',\n      srcmobile: '',\n      autoplay: true,\n      loop: true,\n      lazy: true,\n      hasButton: false,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"loaded &#038;&#038; iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        @load=\"onVimeoLoad()\"\n        class=\"base-video__item -is-iframe custom-video__media\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"loaded &#038;&#038; !isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        preload=\"metadata\"\n        poster=\"\/static\/images\/video-cover.jpg\"\n        muted=''\n        loop=''\n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        @fullscreenchange=\"fullscreen = Boolean(document.fullscreenElement)\"\n        @webkitbeginfullscreen=\"fullscreen = true\"\n        @webkitendfullscreen=\"fullscreen = false\"\n        x-on:pause=\"handlePause\">\n        <source :src=\"activeSrc\"\/>\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"loaded &#038;&#038; isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        muted=''\n        loop=''\n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        @fullscreenchange=\"fullscreen = Boolean(document.fullscreenElement)\"\n        @webkitbeginfullscreen=\"fullscreen = true\"\n        @webkitendfullscreen=\"fullscreen = false\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n    \n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? 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<\/section>\n","protected":false},"featured_media":1703,"template":"","meta":{"_acf_changed":true},"subject":[284,286,233,234,231],"topic":[241],"class_list":["post-548","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","subject-creativity","subject-branding","subject-creative-direction","subject-web-development","subject-web-experience","topic-food-beverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schenk - WEGO<\/title>\n<meta name=\"description\" content=\"Take a closer look at the Schenk project, exploring the goals, strategy and ideas behind the brand\u2019s growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-go.it\/en\/projects\/schenk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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