{"id":1108,"date":"2026-09-28T18:00:18","date_gmt":"2026-09-28T16:00:18","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=1108"},"modified":"2026-10-14T14:56:50","modified_gmt":"2026-10-14T12:56:50","slug":"intimissimi-uomo","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/it\/progetti\/intimissimi-uomo\/","title":{"rendered":"Ironing: How (not) to"},"content":{"rendered":"\n    \n\n  <section class=\"custom-video wp-block-acf-video\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? '-has-button' : '',\n      contained ? 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'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n\n      <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">THE SIGNAL<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>Stirare \u00e8 uno di quegli sbatti di cui faremmo volentieri a meno. No Stiro intercetta proprio questo desiderio: vestirsi bene, con una cosa in meno a cui pensare. Il comfort comincia prima ancora di indossarlo.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">THE BOLD MOVE<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>Un tutorial per imparare a non stirare. Ironing: How (not) to ribalta un formato che conosciamo bene, mettendo in scena con ironia tutto quello che No Stiro ci risparmia. L\u2019assurdo rende immediato il beneficio e d\u00e0 una direzione alla campagna, dal video hero alle pillole social e agli scatti: liberarsi delle pieghe, insieme al pensiero di doverle sistemare.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 952 \/ 1200\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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