{"id":2559,"date":"2026-10-13T21:10:13","date_gmt":"2026-10-13T19:10:13","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=2559"},"modified":"2026-10-15T17:39:24","modified_gmt":"2026-10-15T15:39:24","slug":"barca-stores","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/it\/progetti\/barca-stores\/","title":{"rendered":"Barca Stores"},"content":{"rendered":"\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 1920; --h: 1080; --base-image-ratio: 1920 \/ 1080; --base-image-mobile-ratio: 1080 \/ 1920;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n                        <source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1080x1920_02_f3fe35bf1a.avif 1080w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1080x1920_02_f3fe35bf1a-169x300.avif 169w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1080x1920_02_f3fe35bf1a-576x1024.avif 576w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1080x1920_02_f3fe35bf1a-768x1365.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1080x1920_02_f3fe35bf1a-864x1536.avif 864w, 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https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1920x1200_01_1121743ad3-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1920x1200_01_1121743ad3-1440x810.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1920x1200_01_1121743ad3.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1920x1200_01_1121743ad3.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1920x1200_01_1121743ad3-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1920x1200_01_1121743ad3-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1920x1200_01_1121743ad3-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1920x1200_01_1121743ad3-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1920x1200_01_1121743ad3-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Barca_art_direction_content_1920x1200_01_1121743ad3-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"Barca art direction content\"\n          width=\"1920\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n  \n  \n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Da quel momento abbiamo iniziato insieme un percorso di sviluppo della notoriet\u00e0 di marca e delle performance di vendita on e offline, allargandoci negli ultimi due anni al mercato estero. Una strategia olistica unita a un&#8217;execution omnicanale che ci permette di innovare continuamente e avere una visione completa e coerente sul futuro di questo brand.<\/p>\n<p>Dieci anni fa, Barca ci ha affidato la direzione artistica e strategica del brand.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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