{"id":2620,"date":"2026-10-13T21:00:03","date_gmt":"2026-10-13T19:00:03","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=2620"},"modified":"2026-10-15T10:15:45","modified_gmt":"2026-10-15T08:15:45","slug":"biro","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/it\/progetti\/biro\/","title":{"rendered":"Bir\u00f2"},"content":{"rendered":"\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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<\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Bir\u00f2 rinnova la fiducia nata nel 2021 ed evolve la sua comunicazione, rinforzandosi di geometrie con un restyling che ravviva il carattere del brand.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? 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wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Il piano di content production ha girato l&#8217;Europa con produzioni in location, shooting fotografici, realizzazioni 3D e video con la partecipazione di personaggi del mondo dello spettacolo.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? 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data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439.webp 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-300x169.webp 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-1024x576.webp 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-768x432.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-1536x864.webp 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-480x270.webp 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-1440x810.webp 1440w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-1440x810.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/biro_art_direction_communication_strategic_marketing_1920x1080_4_3a2353f439-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1920\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n  \n  \n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Grazie alla supervisione e alla governance della comunicazione multicountry con un team multilingua dedicato, il design language e il tone of voice si avvicinano ancora di pi\u00f9 al principale target di riferimento, gli urban commuters.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? 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'-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: true,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/797060451\/ed08fe653e',\n      srcmobile: '',\n      autoplay: true,\n      loop: true,\n      lazy: false,\n      hasButton: false,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    x-intersect:enter=\"onenter\"\n    x-intersect:leave=\"onleave\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        class=\"base-video__item -is-iframe custom-video__media\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"!isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        poster=\"\/static\/images\/video-cover.jpg\"\n        muted=''\n        autoplay=''\n        loop=''\n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\t\t\t\t\t<source src=\"https:\/\/vimeo.com\/797060451\/ed08fe653e\" type=\"\"\/>\n\t\t\t\tIl tuo browser non supporta il tag video.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        muted=''\n        autoplay=''\n        loop=''\n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n    \n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? 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