{"id":2741,"date":"2026-10-13T17:22:49","date_gmt":"2026-10-13T15:22:49","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=2741"},"modified":"2026-10-15T10:19:42","modified_gmt":"2026-10-15T08:19:42","slug":"capitolo-riviera","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/it\/progetti\/capitolo-riviera\/","title":{"rendered":"Capitolo Riviera"},"content":{"rendered":"\n    \n\n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? 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'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n    \n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Abbiamo accompagnato l&#8217;hotel 5 stelle fin dalla sua nascita, curandone la Brand Identity e la comunicazione digitale e fisica. Un progetto che combina i concetti di quiet luxury e design raffinato alla sostenibilit\u00e0, traducendoli in asset strategici per la conversion.&nbsp;<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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'-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 960; --h: 1080; --base-image-ratio: 960 \/ 1080; --base-image-mobile-ratio: 960 \/ 1080;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462.avif 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-267x300.avif 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-910x1024.avif 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-768x864.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-480x540.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462.webp 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-267x300.webp 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-910x1024.webp 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-768x864.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-480x540.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-480x540.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_esperienzedigitali_960x1080_3_40add82462-480x540.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"960\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>La creative direction ha guidato la strategia di comunicazione online, come social e sito, e la comunicazione offline, con la realizzazione dei deliverables necessari alla struttura. A partire dal claim di posizionamento, \u201cDove l\u2019ospitalit\u00e0 di lusso trova la sua espressione\u201d, abbiamo sviluppato una brand identity completa di logotipo, pittogramma, tipografia, palette colori, elementi grafici, immagine coordinata, e trattamento foto e video.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 1920; --h: 1080; --base-image-ratio: 1920 \/ 1080; --base-image-mobile-ratio: 1080 \/ 1920;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n                        <source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215.avif 1080w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215-169x300.avif 169w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215-576x1024.avif 576w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215-768x1365.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215-864x1536.avif 864w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215-480x853.avif 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215-1024x1820.avif 1024w\" sizes=\"100vw\" type=\"image\/avif\">          <source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215.webp 1080w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215-169x300.webp 169w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215-576x1024.webp 576w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215-768x1365.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1080x1920_2_619a63e215-864x1536.webp 864w, 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https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-480x270.avif 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-1440x810.avif 1440w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1.webp 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-300x169.webp 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-1024x576.webp 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-768x432.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-1536x864.webp 1536w, 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https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-1440x810.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/capitoloriviera_direzioneartistica_1920x1080_2_ef82a769e1-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1920\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n  \n  \n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>In co-working con il brand abbiamo poi creato l&#8217;identity dei 4 principili servizi dell&#8217;hotel, progettando un ecosistema comunicativo dall&#8217;appeal luxury. A completare il progetto una content production e una strategia di performance marketing, entrambe realizzate su misura.&nbsp;<br \/>&nbsp;<\/p>\n<p>Una phygital experience davvero completa: animazioni e interazioni ingaggianti animano il sito, mentre i social network raccontano l&#8217;esclusivit\u00e0 del soggiorno in Capitolo Riviera.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n    \n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 9 \/ 16\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? '-has-button' : '',\n      contained ? 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