{"id":2802,"date":"2026-10-13T17:14:10","date_gmt":"2026-10-13T15:14:10","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&p=2802"},"modified":"2026-10-13T17:14:16","modified_gmt":"2026-10-13T15:14:16","slug":"ecotone-by-quartzforms","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/it\/progetti\/ecotone-by-quartzforms\/","title":{"rendered":"Ecotone by Quartzforms"},"content":{"rendered":"\n \n\n
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La nostra risposta: in un’epoca in cui la trasparenza delle aziende sulle iniziative sostenibili \u00e8 messa in discussione dai consumatori, abbiamo condotto una ricerca approfondita sul target e sui trend culturali emergenti.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

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Questo ci ha permesso di sviluppare una campagna strategica che mette in evidenza l’origine del materiale, gli scarti, ridefinendo il concetto di bellezza.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

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Il claim \u201cYour first choice, its second life\u201d crea una connessione positiva ed immediata tra la sua premiumness ed il fatto che sia un prodotto riciclato attraverso uno storytelling ispirazionale.<\/p>\n

Tramite la CGI abbiamo generato un\u2019atmosfera surreale di grande impatto, dove una massa di vetro compone una montagna sulla quale cima erge una lastra di Ecotone\u2122.<\/p>\n\n <\/div>\n <\/section>\n\n\n

\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n <\/section>\n","protected":false},"featured_media":2790,"template":"","meta":{"_acf_changed":true},"subject":[120,197,196,200,202,201],"topic":[134],"class_list":["post-2802","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","subject-creativity","subject-activations","subject-integrated-campaigns","subject-production","subject-3d-production","subject-content-production","topic-design-furniture"],"acf":[],"yoast_head":"\nEcotone by Quartzforms - WEGO<\/title>\n<meta name=\"description\" content=\"Scopri il progetto Ecotone by Quartzforms e il percorso che unisce strategia, creativit\u00e0 e soluzioni su misura per valorizzare il brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-go.it\/it\/progetti\/ecotone-by-quartzforms\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecotone by Quartzforms - 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