{"id":2827,"date":"2026-10-13T17:11:00","date_gmt":"2026-10-13T15:11:00","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=2827"},"modified":"2026-10-15T10:16:27","modified_gmt":"2026-10-15T08:16:27","slug":"excelsa","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/it\/progetti\/excelsa\/","title":{"rendered":"Exc\u00e9lsa"},"content":{"rendered":"\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 1920; --h: 1080; --base-image-ratio: 1920 \/ 1080; --base-image-mobile-ratio: 1080 \/ 1920;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n                        <source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526.avif 1080w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-169x300.avif 169w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-576x1024.avif 576w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-768x1365.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-864x1536.avif 864w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-480x853.avif 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-1024x1820.avif 1024w\" sizes=\"100vw\" type=\"image\/avif\">          <source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526.webp 1080w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-169x300.webp 169w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-576x1024.webp 576w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-768x1365.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-864x1536.webp 864w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-480x853.webp 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-1024x1820.webp 1024w\" sizes=\"100vw\" type=\"image\/webp\">          <source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526.jpg 1080w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-169x300.jpg 169w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-576x1024.jpg 576w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-768x1365.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-864x1536.jpg 864w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-480x853.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_1_c827a89526-1024x1820.jpg 1024w\" sizes=\"100vw\" type=\"image\/jpeg\">              \n              <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994.avif 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-300x169.avif 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1024x576.avif 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-768x432.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1536x864.avif 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-480x270.avif 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1440x810.avif 1440w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994.webp 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-300x169.webp 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1024x576.webp 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-768x432.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1536x864.webp 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-480x270.webp 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1440x810.webp 1440w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1440x810.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1920x1080_1_580bdef994-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1920\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n  \n  \n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Per Excelsa abbiamo attualizzato un e-commerce che seguiva ancora le logiche della vendita offline, plasmando l&#8217;architettura del catalogo secondo le priorit\u00e0 delle buyer personas. L&#8217;infrastruttura tech \u00e8 stata ridisegnata seguendo gli insight raccolti dall&#8217;analisi SEO, dando risalto ai prodotti e garantendo all&#8217;utente una customer journey efficiente e funzionale all&#8217;acquisto.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 1920; --h: 1080; --base-image-ratio: 1920 \/ 1080; --base-image-mobile-ratio: 1081 \/ 1920;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n                        <source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_2_59dc0cda84.avif 1081w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_2_59dc0cda84-169x300.avif 169w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_2_59dc0cda84-577x1024.avif 577w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_2_59dc0cda84-768x1364.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_2_59dc0cda84-865x1536.avif 865w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/Excelsa_1080x1920_2_59dc0cda84-480x853.avif 480w, 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