{"id":3059,"date":"2026-10-13T16:05:11","date_gmt":"2026-10-13T14:05:11","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=3059"},"modified":"2026-10-15T14:14:24","modified_gmt":"2026-10-15T12:14:24","slug":"irinox","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/it\/progetti\/irinox\/","title":{"rendered":"Irinox"},"content":{"rendered":"\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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        x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n  \n  \n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Per questo abbiamo affiancato Irinox in un percorso di riposizionamento digitale profondo, ripensando architettura, linguaggio e funzioni per costruire un ecosistema web capace di tenere insieme identit\u00e0, innovazione e servizio.<\/p>\n<p>Non un sito, un ecosistema. Il progetto Irinox Professional nasce da una consapevolezza chiara: il sito web non \u00e8 pi\u00f9 una vetrina, ma uno spazio in cui il brand si racconta, supporta, accompagna.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n    \n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 9 \/ 16\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? '-has-button' : '',\n      contained ? '-is-contained' : '',\n      visible ? '-is-visible' : '',\n      fullscreen ? '-is-fullscreen' : '',\n      playing ? '-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: true,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/1164629478',\n      srcmobile: 'https:\/\/vimeo.com\/1165385689',\n      autoplay: true,\n      loop: true,\n      lazy: false,\n      hasButton: false,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    x-intersect:enter=\"onenter\"\n    x-intersect:leave=\"onleave\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        class=\"base-video__item -is-iframe custom-video__media\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"!isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        poster=\"\/static\/images\/video-cover.jpg\"\n        muted=''\n        autoplay=''\n        loop=''\n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 768px)\" src=\"https:\/\/vimeo.com\/1165385689\" type=\"\"\/>\n\t\t\t\t\t\t\t\t<source src=\"https:\/\/vimeo.com\/1164629478\" type=\"\"\/>\n\t\t\t\tIl tuo browser non supporta il tag video.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        muted=''\n        autoplay=''\n        loop=''\n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n    \n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>L\u2019homepage diventa il primo snodo strategico: accesso rapido, gerarchie chiare, coinvolgimento immediato. I prodotti non sono pi\u00f9 elenchi, ma percorsi: filtri intelligenti, chip informative, comparatori e strutture coerenti guidano l\u2019utente nella scelta, senza mai sostituirsi alla consulenza umana. Il digitale diventa alleato, non barriera.<\/p>\n<p>Irinox \u00e8 tecnologia avanzata, soluzioni professionali, sistemi articolati. La sfida era trasformare questa complessit\u00e0 in un\u2019esperienza intuitiva e orientata alla scoperta.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n    \n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 9 \/ 16\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? '-has-button' : '',\n      contained ? '-is-contained' : '',\n      visible ? '-is-visible' : '',\n      fullscreen ? '-is-fullscreen' : '',\n      playing ? '-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: true,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/1164629525',\n      srcmobile: 'https:\/\/vimeo.com\/1164665243',\n      autoplay: true,\n      loop: true,\n      lazy: false,\n      hasButton: false,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    x-intersect:enter=\"onenter\"\n    x-intersect:leave=\"onleave\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        class=\"base-video__item -is-iframe custom-video__media\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"!isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        poster=\"\/static\/images\/video-cover.jpg\"\n        muted=''\n        autoplay=''\n        loop=''\n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 768px)\" src=\"https:\/\/vimeo.com\/1164665243\" type=\"\"\/>\n\t\t\t\t\t\t\t\t<source src=\"https:\/\/vimeo.com\/1164629525\" type=\"\"\/>\n\t\t\t\tIl tuo browser non supporta il tag video.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        muted=''\n        autoplay=''\n        loop=''\n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n    \n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Chef, gelatieri, pasticceri, industria alimentare. Per ognuno, contenuti mirati, livelli di approfondimento diversi, casi reali, ricette, testimonianze. Le sezioni settoriali si trasformano in hub di valore, capaci di parlare la lingua di chi le vive ogni giorno. Anche il modo di entrare in relazione cambia. I percorsi di contatto sono stati semplificati, resi pi\u00f9 umani e meno frammentati. Un accesso diretto, chiaro, senza frizioni. La consulenza diventa un servizio raccontato, spiegato, valorizzato. Non un form, ma un processo. Non una richiesta, ma l\u2019inizio di una relazione.<\/p>\n<p>Il nuovo ecosistema web riconosce una verit\u00e0 fondamentale: non esiste un solo utente Irinox.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 960 \/ 1080\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 960; --h: 1080; --base-image-ratio: 960 \/ 1080; --base-image-mobile-ratio: 960 \/ 1080;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb.avif 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-267x300.avif 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-910x1024.avif 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-768x864.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-480x540.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb.webp 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-267x300.webp 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-910x1024.webp 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-768x864.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-480x540.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-480x540.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb.jpg 960w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-267x300.jpg 267w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-910x1024.jpg 910w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-768x864.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_1_irinoxprofessional_web_experience_960x1080_8f4dd170cb-480x540.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"960\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 960 \/ 1080\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? 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'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n    \n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n  \n      <div class=\"two-columns-text__content\">\n      <p>Sotto la superficie, il progetto ridisegna le fondamenta digitali del brand: architettura multi-country, CMS evoluto, integrazioni di sistema, Single Sign-On e nascita di Irinox Hub. Un ecosistema connesso che garantisce coerenza globale, libert\u00e0 locale e continuit\u00e0 dell\u2019esperienza. Il digitale diventa infrastruttura strategica, non solo touchpoint.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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Un contenuto che supera i confini geografici e rafforza l\u2019identit\u00e0 di una community internazionale.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n    \n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 9 \/ 16\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? '-has-button' : '',\n      contained ? '-is-contained' : '',\n      visible ? '-is-visible' : '',\n      fullscreen ? '-is-fullscreen' : '',\n      playing ? 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