{"id":3201,"date":"2026-10-13T13:12:55","date_gmt":"2026-10-13T11:12:55","guid":{"rendered":"https:\/\/www.we-go.it\/?post_type=progetto&#038;p=3201"},"modified":"2026-10-15T10:17:13","modified_gmt":"2026-10-15T08:17:13","slug":"omas-industries","status":"publish","type":"progetto","link":"https:\/\/www.we-go.it\/it\/progetti\/omas-industries\/","title":{"rendered":"OMAS Industries"},"content":{"rendered":"\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 1920; --h: 1080; --base-image-ratio: 1920 \/ 1080; --base-image-mobile-ratio: 1080 \/ 1920;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n                        <source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1080x1920_Mobile_8307ee131e.avif 1080w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1080x1920_Mobile_8307ee131e-169x300.avif 169w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1080x1920_Mobile_8307ee131e-576x1024.avif 576w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1080x1920_Mobile_8307ee131e-768x1365.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1080x1920_Mobile_8307ee131e-864x1536.avif 864w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1080x1920_Mobile_8307ee131e-480x853.avif 480w, 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https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-300x169.avif 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-1024x576.avif 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-768x432.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-1536x864.avif 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-480x270.avif 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-1440x810.avif 1440w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a.webp 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-300x169.webp 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-1024x576.webp 1024w, 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https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-1440x810.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/02_Omas_1920x1080_d14386ba2a-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1920\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n  \n  \n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">STARTING POINT<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>Per OMAS abbiamo trasformato il sito nel centro di un brand che corre alla velocit\u00e0 della sua visione.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n    \n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    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'-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: true,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/1192214666',\n      srcmobile: 'https:\/\/vimeo.com\/1192213943',\n      autoplay: true,\n      loop: true,\n      lazy: false,\n      hasButton: false,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    x-intersect:enter=\"onenter\"\n    x-intersect:leave=\"onleave\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        class=\"base-video__item -is-iframe custom-video__media\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"!isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        poster=\"\/static\/images\/video-cover.jpg\"\n        muted=''\n        autoplay=''\n        loop=''\n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 768px)\" src=\"https:\/\/vimeo.com\/1192213943\" type=\"\"\/>\n\t\t\t\t\t\t\t\t<source src=\"https:\/\/vimeo.com\/1192214666\" type=\"\"\/>\n\t\t\t\tIl tuo browser non supporta il tag video.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        muted=''\n        autoplay=''\n        loop=''\n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 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'-is-lazy' : '',\n    loaded ? 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https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-300x169.avif 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-1024x576.avif 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-768x432.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-1536x864.avif 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-480x270.avif 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-1440x810.avif 1440w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8.webp 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-300x169.webp 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-1024x576.webp 1024w, 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https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-1440x810.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/04_Omas_1920x1080_7844b92fd8-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1920\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n  \n  \n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">FROM BRIEF TO CHALLENGE<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>Il punto non era aggiornare semplicemente i touchpoint, ma costruire un racconto di marca pi\u00f9 forte, coerente e contemporaneo. Il brand aveva contenuti, tecnologia e visione, ma mancava un sistema capace di valorizzarli davvero, dal digitale ai materiali corporate.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 1920; --h: 1080; --base-image-ratio: 1920 \/ 1080; --base-image-mobile-ratio: 1080 \/ 1216;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n                        <source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1080x1216_Mobile_e1c76a1fd1.avif 1080w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1080x1216_Mobile_e1c76a1fd1-266x300.avif 266w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1080x1216_Mobile_e1c76a1fd1-909x1024.avif 909w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1080x1216_Mobile_e1c76a1fd1-768x865.avif 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1080x1216_Mobile_e1c76a1fd1-480x540.avif 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1080x1216_Mobile_e1c76a1fd1-1024x1153.avif 1024w\" sizes=\"100vw\" 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data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-1440x810.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78.jpg 1920w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-300x169.jpg 300w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-1024x576.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-768x432.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-1536x864.jpg 1536w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-480x270.jpg 480w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Omas_1920x1080_c875ca9d78-1440x810.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1920\"\n          height=\"1080\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n  \n  \n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">INSIGHT<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>Siamo partiti da un riposizionamento chiaro: trasformare OMAS in un brand percepito non solo come competente, ma come acceleratore di innovazione. Da qui nasce &#8220;Innovation Whirlwind&#8221;, un concept capace di tenere insieme tecnologia, persone, visione industriale e chiarezza narrativa.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video custom-video--image wp-block-acf-media-responsive\">\n    <div\n      class=\"custom-video__frame\"\n      style=\"--custom-video-ratio: 1920 \/ 1080\">\n      \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n    \n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">BOLDNESS .EXE<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>Abbiamo progettato una nuova UX in cui animazioni, microinterazioni e movimenti guidano l\u2019utente dentro un catalogo ampio e tecnico. Sul piano visuale, abbiamo costruito un immaginario pi\u00f9 netto e contemporaneo, tra render di prodotto, fotografia industriale e una direzione estetica capace di trasformare impianti e dettagli tecnici in asset di marca.<\/p>\n<p>Accanto al progetto web, il video corporate ha assunto il ruolo di manifesto narrativo, con un racconto centrato sulle persone, sulle competenze e sulla cultura che alimenta l\u2019innovazione ogni giorno. Il lavoro si \u00e8 esteso anche all\u2019art direction dei materiali corporate &#8211; company profile, brochure, biglietti da visita &#8211; per consolidare il riposizionamento su ogni punto di contatto.<\/p>\n<p>Il cuore del progetto \u00e8 stato il ripensamento dell\u2019ecosistema digitale di OMAS, a partire da un\u2019architettura dell\u2019informazione pi\u00f9 chiara, multilivello e aderente alle logiche reali di consultazione del target: per tecnologia, materia prima, applicazione, servizi, R&amp;D, case history e contenuti corporate.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 960 \/ 1080\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103.webp 1280w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-200x300.webp 200w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-683x1024.webp 683w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-768x1152.webp 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-1024x1536.webp 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-480x720.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103.jpg 1280w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-200x300.jpg 200w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-683x1024.jpg 683w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-768x1152.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-1024x1536.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-480x720.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"media-carousel__media media-carousel__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103.jpg\"\n          data-srcset=\"https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103.jpg 1280w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-200x300.jpg 200w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-683x1024.jpg 683w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-768x1152.jpg 768w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-1024x1536.jpg 1024w, https:\/\/www.we-go.it\/app\/uploads\/2026\/10\/05_Gallery_7d02024103-480x720.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1280\"\n          height=\"1920\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n              \n              \n  \n\n\n                      <\/div>\n                  <\/div>\n  <\/div>\n\n      <nav class=\"media-carousel__navigation\" aria-label=\"Navigazione galleria\">\n      <button\n        class=\"media-carousel__button media-carousel__button--previous\"\n        type=\"button\"\n        x-ref=\"previous\"\n        aria-label=\"Media precedente\">\n        <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n          <path d=\"M20 12H4M10 6l-6 6 6 6\" \/>\n        <\/svg>\n      <\/button>\n      <button\n        class=\"media-carousel__button media-carousel__button--next\"\n        type=\"button\"\n        x-ref=\"next\"\n        aria-label=\"Media successivo\">\n        <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n          <path d=\"M4 12h16M14 6l6 6-6 6\" \/>\n        <\/svg>\n      <\/button>\n    <\/nav>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">A BOLD TAKEAWAY<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>Quando il brand evolve davvero, non basta aggiornare i touchpoint: bisogna dare la stessa direzione a tutto ci\u00f2 che il brand dice, mostra e fa vedere di s\u00e9.<\/p>\n\n    <\/div>\n  <\/section>\n","protected":false},"featured_media":3182,"template":"","meta":{"_acf_changed":true},"subject":[120,137,123,198,199,143,200,201],"topic":[150],"class_list":["post-3201","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","subject-creativity","subject-creative-direction","subject-web-experience","subject-creative-ui-interactions","subject-ux-strategy","subject-web-development","subject-production","subject-content-production","topic-industrial-manufacturing"],"acf":[],"yoast_head":"<!-- This site is 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