WEGO handles the concept and creative direction in production for two new commercials: the Leolandia theme park and the Agrieuro.com e-commerce platform. Two brands, two markets, two different goals: on one hand, the TV and digital campaign for Leolandia, Italy’s premier theme park for families; on the other, strengthening the digital positioning of Agrieuro.com, a leading European e-commerce site for agricultural, gardening, and outdoor equipment.
The common thread isn’t the format, but the method. For Leolandia, WEGO developed a narrative platform designed to support the brand beyond a single season: Free to Fun. This positioning frees fun from performance, returning it to a shared experience among children, Gen Alpha, and parents. From this concept came the TV commercial, developed across two ad spots dedicated to the season launch and the new attraction Reversum. Here, live action, character animation, and magical realism transform Leo, the refreshed mascot developed using AI, into the narrative engine: he enters daily routines, flips them upside down, and sparks the desire to experience the park even before walking through the gates.
For Agrieuro.com, the challenge was different: to make the brand even more recognizable as an online destination, placing the website at the center as the gateway to a broad, specialized, and easy-to-navigate offering. Even the decision to verbally refer to the brand as Agrieuro.com stems from this goal: making it clear that the brand’s value lives within the e-commerce experience. The digital commercial launches right at the start of the summer season, when caring for the garden becomes a tangible pleasure once again. WEGO crafted a direct, warm, and accessible visual narrative where choosing a product immediately leads to imagining the result: the main character browses the catalog and sees the possibilities offered by the brand come to life right before their eyes.
In both commercials, production was treated not merely as an execution phase, but as a space for creative precision, with production ownership handled by the production house Grafner Studios. The direction, pacing, visual treatment, character management, and product rendering were all guided by a simple question: what should the audience feel in the first few seconds? For Leolandia, the answer is the spark of fun. For Agrieuro.com, it’s the confidence of knowing their garden is in good hands.
«A commercial works when it doesn’t just describe a brand, but translates its behavior into images», comments Tomas De Zanetti, CEO of WEGO. «With Leolandia and Agrieuro.com, we worked in two very different directions, but with the same approach: start from identity, find a precise insight, and build a visual grammar capable of making the message immediate, memorable, and credible».
«We chose WEGO for their ability to interpret Leolandia in a deep and contemporary way», states Giuseppe Ira, President of Leolandia. «The strategic and creative proposal convinced us because it succeeds in highlighting the park’s identity while projecting it into a dimension that is even more relevant for today’s families».
«With this digital communication campaign, we wanted to reinforce Agrieuro.com’s role as a benchmark for anyone looking for machinery and equipment for gardening, agriculture, and outdoor living», states Filippo Settimi, CEO of Agrieuro.com. «Working with WEGO allowed us to showcase our world through a simple language that resonates with people, aligned with how our customers experience their passions».
With these two commercials, WEGO consolidates one of its most recognized strengths: turning complex briefs into clear ideas that seamlessly weave together strategy, copywriting, creative direction, and production. Not just content to air, but tools designed to evolve how a brand is perceived.