A Tutto Tonno
MARE APERTO
Born in Genoa, Mare Aperto delivers canned tuna that speaks today’s language: flavor, well-being, and sustainability, without overcomplicating things. A local brand with a global vision, ready to become a staple in everyday choices.
- Communication Strategy
- Creative Direction
- Content Production
- Content Strategy
- Social Media
THE SIGNAL
In a market where making the right choice often feels like extra work, Mare Aperto set out to become more relevant, recognizable, and relatable. The bold call was to elevate tuna beyond a mere product category and bring it directly into daily conversations about balance and lifestyle. No preaching. Just plenty of character.
THE BOLD MOVE
We turned up the volume with A TUTTO TONNO (“All Out Tuna”). A concept that turns a simple product into a vibrant, conscious, pop everyday attitude, anchored by a manifesto film and a full-digital campaign built for consistency across every touchpoint. From Meta, YouTube, and Spotify to the brand’s TikTok debut, the message hit hard. Even with a leaner budget: on Meta, investment dropped by 36.5%, while ER efficiency jumped +79.6% and reach increased by +74%.
