Mare Aperto ADV & influencer management
Mare Aperto gives new momentum to its digital presence. Advertising and creators accompany the brand’s repositioning with a clear objective: to get known, recognized, and chosen
- Advertising & Media Marketing
- Campaign Management
- Data Analysis
THE SIGNAL
Across feeds, videos, and playlists, attention shifts constantly. The new positioning had to remain recognizable in every moment. For Mare Aperto, this meant making campaigns, influencers, and new product families work together, giving story coherence and unified direction to investments.
THE BOLD MOVE
Meta, Google, TikTok, CTV, and Spotify were merged into a single media plan alongside influencers and creators. Historical data and a monitoring dashboard guide continuous optimization, correlating investments with audience response. Engagement and overall brand impact increased.
RESULTS
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5+
Managed channels
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+64%
Engagement rate
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+4M
Video views