Palais des Thés opened its first store in Italy and chose us to handle communication for the opening event. The project unfolded in several phases and involved us from the very start: we took care of the creative concept, “Siamo qui per Tè”, the development of the creative materials for the launch and the supervision of all online and offline content to ensure consistency with the brand image.

The project was completed by a supporting media plan, with the management of adv campaigns aimed at increasing brand awareness and store traffic, and live reporting at the store opening, with the production of photo and video content.

The creative direction was backed by careful strategic consulting, which provided an analysis of the competitive landscape and market opportunities, as well as the definition of a marketing strategy that included coordinated promotional actions with local partners, PR and influencers.