Bofrost
Bofrost was founded in Germany in 1966 and soon became a leading company in the sale and distribution of frozen foods door to door. Present in Italy with 50 branches, it has 500 high quality frozen specialties in its catalogue and a place in the hearts of all lovers of the famous asterisk.
- Advertising & Media Marketing
GOAL
New impetus for the communication of the brand’s image and services with Google Ads campaigns that aim to build a solid and active community, reaching the target in strategic phases of the funnel to build loyalty.
MARKETING & STRATEGY
The plan is divided into ad hoc campaigns based on strategic keywords, illustrated ads that invite you to purchase with completely revamped graphics every 2-3 weeks, and shopping campaigns aimed at increasing items added to the shopping cart and giving visibility to the aesthetics of the product.
Strategic and business thinking join forces in a Google Ads plan that focuses on delivering two messages: the vast product offering and the online shopping service. All this while the preconceptions around frozen products are eradicated and the customer’s trust is built and nurtured afterwards.
