A new bold era. After its first 40 years, Bolzano Danza relaunches with a new artistic direction and an ambitious goal: to transform the festival into a laboratory for new memories.

We translated this energy into a visual and verbal identity that isn’t afraid to provoke, evoke emotion, and make noise. The question driving it all is simple yet powerful: What moves you?

We like to move it, move it. We built a visual language crafted from fluid colors, textures in motion, and contrasts that evoke primal emotions. Paired with a passionate, bold verbal identity, it goes beyond presenting the lineup, it challenges the audience to feel part of a collective experience. Not a festival to merely watch, but a place to get lost and find oneself.

Phygital is the new normal. The 2025 campaign lives both on and off the screen. Social media becomes a backstage area, a community hub, and an ongoing storytelling platform.

OOH, brochures, and digital billboards act as urban manifestos for a festival that belongs to the city. Social media templates, corporate assets, and an editorial plan balancing practical details with engaging formats – anchored by #MoveYourBoDA – bring a bold memorable story to life.

Be Bold. Be Together. Be Bolzano Danza. Driven by this new concept and strategy, Bolzano Danza becomes an open invitation: to share, cross-pollinate, and vibrate together. Every piece of content is an act of participation; every touchpoint, an opportunity to feel part of something bigger. It’s not just dance: it’s a movement.