Capitolo Riviera
Capitolo Riviera is the new 5-star luxury hotel on the Ligurian Riviera, a member of Small Luxury Hotels of the World, offering an experience of regeneration, peace and well-being.
- Communication Strategy
- Creative Direction
- Content Production
- Content Strategy
- Web Development
We have accompanied the 5-star hotel since its very beginning, shaping its Brand Identity as well as its digital and physical communication. A project that blends quiet luxury and refined design with sustainability, turning them into strategic assets for conversion.
Creative direction guided the online communication strategy, across social media and the website, as well as offline communication, producing all the deliverables the property required.
Starting from the positioning claim, “Where luxury hospitality finds its expression”, we developed a complete brand identity: logotype, pictogram, typography, color palette, graphic elements, coordinated image, and photo and video treatment.
Working side by side with the brand, we then created the identity of the hotel’s 4 main services, designing a communication ecosystem with true luxury appeal. The project was completed by content production and a performance marketing strategy, both fully tailor-made.
A truly complete phygital experience: engaging animations and interactions bring the website to life, while social media tells the story of an exclusive stay at Capitolo Riviera.
