ICONIA by Bio.design®
Bio.design®, the leading Italian brand for natural pools, boasts a technology that combines natural aesthetics, customization and sustainability.
- Branding
- Creative Direction
- Integrated Campaigns
- 3D Production
- Web Development
ICONIA, the mini-pool icon
Through a sensory storytelling strategy that integrated the values of the brand and the product, we made it more desirable and engaging. The result is an identity as solid as it is flexible, with a pop, tactile tone of voice perfectly aligned with the vision: celebrating everyday pleasure in all its forms.
ICONIA, the designer mini pool by Bio.design®, is synonymous with pure relaxation. But how did we tell the story of the intangible experience that defines this product?
The claim “The Sound of Relaxation” puts the multisensory experience at the heart of the narrative. The Art Direction embodies the Life’s Enjoyment brand promise, translating the concept of relaxation and bliss into a distinctive visual language.
Multisensoriality also takes shape in the web project, through a system of animations inspired by the natural movement of water.
The interaction is designed to convey the balance between luxury and modernity, emphasizing the immersive quality of the web experience on both an aesthetic and a functional level.
The project was completed by a study of 3D assets, from the setting to the product placement to the selection of finishes for each scenario, entirely developed by the we-go content factory.
