Gibus
Gibus is a leading Italian player in the production of pergolas and awnings. 100% Made in Italy, it calls itself The Sun Factory and sets out to offer a new way of experiencing the culture of the sun.
- Creative Direction
- Content Strategy
- Social Media
Credits: Video by Quasar, Photos and renders by Filippo Molena.
Gibus entrusted us with the creative direction of its digital communication, and we built a Social Identity for them that combines technical expertise and conviviality. Descriptive typography and an essential, versatile Design System are the main storytelling drivers, brought to the fore by an Art Direction with a strong personality.
They are paired with a sunny, meticulous Copy Strategy: together, the visual and written assets shape emotions and bind them to the brand in an unbreakable bond.
